The Director, Communications at Footprint is a dynamic leadership role integral to shaping and executing the company's communication strategy. Based at the Arizona Home Office in Gilbert, this position reports to a Senior Leader within the company (designation to be determined). The Director will oversee strategic and tactical communication efforts related to Footprint products, customer, consumers, employee and supplier/vendor relations, investor communication, and key business initiatives within the broader sustainability business community.
Product Communication:
Develop and execute comprehensive marketing and communication strategies and tactics across Footprint's diverse sustainable product portfolio and partnerships.
Collaborate closely with leadership and product teams to create compelling story-telling messaging to launch new products, align with market trends and support customer ESG goals.
Craft a media relations strategy founded in Footprint’s brand narrative.
Effectively communicate with external stakeholders
Identify relevant media outlets, industry/trade publications, online platforms, and social media channels.
Build relationships with journalists and reporters to secure media coverage.
Organizing press events and securing interviews
Customer and Vendor Communication:
Cultivate and maintain strong relationships with customers and vendors through effective communication channels.
Ensure timely and relevant updates on product developments, innovations, and overall company news through email campaigns, newsletters, website, event management, CRM tool, etc.
Investor Communication:
Craft and deliver clear, transparent communication for investors, ensuring a thorough understanding of financial performance, strategic initiatives, and industry trends.
Collaborate with finance and leadership teams to convey the company's financial story accurately.
Business Community and Legislative Initiatives:
Spearhead communication efforts for key business initiatives within the broader business and legislative communities.
Collaborate with cross-functional teams to align communication strategies with overarching business objectives.
Strategic Planning:
Provide strategic counsel to senior leadership on communication strategies and tactics.
Brand Management:
Maintain brand identity and consistency across all communications. Ensuring the brand message, visuals and tone resonate with target audiences.
Ensure that messaging aligns with the company's mission, vision, and values.
Crisis Communication:
Develop and implement crisis communication plans, ensuring the company is well-prepared for potential challenges.
Serve as a spokesperson during critical situations, maintaining transparency and trust.
Team Leadership:
Foster a collaborative and creative work environment that encourages innovation.
Requirements
Knowledge, Skills, and Abilities:
Proven experience in strategic and tactical communications, with a focus on leadership, collaboration and integrated marketing communications.
Comprehensive understanding of product communication, customer relations, consumer messaging, employee engagement, investor communication, and crisis management.
Exceptional written and verbal communication skills with the ability to tailor messages for diverse audiences (press releases, media relations, social media, executive speeches, leadership communications and website content).
Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
Proficiency in using various communication tools and platforms.
Experience in measuring and analyzing data on internal, external, and marketing campaigns, sales, web traffic, social media, etc. to determine ROI and optimize efforts.
Ability to manage budgets for internal, external, and marketing expenses across departments and campaigns. Track costs and measure performance.
Past experience overseeing agency creative support.
Preferred experience in sustainability (ESG) communications and marketing
Minimum Qualifications:
Candidates/incumbents must meet the minimum qualifications as detailed below.
Bachelor’s degree in communications, Public Relations, Marketing, or a related field.
Minimum of 8 years of experience in communications, with 4 years in a leadership role.
Proven track record of successful product communication, customer engagement, and investor relations.
Benefits
Medical and Prescription Plans
Dental Plans
Vision Care
Basic Term Life and Accidentals Insurance
Voluntary Life
Short & Long-Term Disability
Flexible Time Off Program
Company Paid Holidays
Paid Sick Leave
Paid Parental Leave
401(k) Retirement Plan