Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.
The Brand Growth Manager position exists to grow the FOTF flagship brand and sub-brands externally while acting as the lead brand ambassador and evangelist internally. The Brand Management department is part of our internal agency that also includes Market Research, Creative, Films, and Marketing Operations. This role is instrumental in helping Focus grow its reach and impact as one of the most trusted brands for Christian families today and into the years to come. The position will partner with many teams across the ministry to raise the level of the FOTF brand and strategic sub-brands among our core and aspirational audiences. This is a high-visibility, high-impact role that will also include a position on the Brand Performance Committee with leaders from Marketing, Research, Creative Planning, and others.
Essential Duties/Responsibilities:Externally Focused:

• Understands the nonprofit landscape and which categories FOTF fits within it
• Works with the Market Research team to fully understand and represent all FOTF audiences across the ministry
• Partners with Marketing, Creative, Social Media, and Content teams to design brand messaging that is compelling to FOTF audiences
• Provides information on audience needs and reactions to product development teams
• Grows brand awareness and mental availability across all Focus audiences, especially nonusers and light users
• Speaks to audiences and encourages them to try Focus content in their lives
• Works with Market Research to track brand experiences across Focus audiences
• Works with internal and external partners to grow the Focus brand
• Regularly reports performance on audience-related metrics to the executive team

Internally Focused:

• Is the lead brand ambassador for FOTF, evangelizing the brand throughout the organization
• Motivates staff to leverage the brand book as an inspirational guide, not a law book
• Works with internal partners to build brand visions into strategy designs
• Reinforces core audience media consumption behaviors and preferences across the organization, including using infographics, visuals, datasheets, and other more creative tools
• Manages Brand Regulation, including brand training, guidelines, etc.
• Consistently tracks progress to goals and against baselines

Other Duties/Responsibilities:

• Knows and understands factors which alter our target audiences including demographics, psychographics, lifestyles, preferences, needs, desires, and societal pressures
• Performs other duties as assigned

Managerial Breadth/Scope of Job:

• Manages and leads a collaborative team to design and implement the annual brand alignment huddle process

Working Environment/Physical Requirements:

• Fast-paced office environment, often accompanied by consistently competing / shifting priorities

JOB QUALIFICATIONS/REQUIREMENTS
Character/Spiritual:
Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”
Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”
Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with
people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer
Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer
Engages in Christian ministry
Demonstrates behaviors aligned with FOF core values
Personal Characteristics:

• Extraordinary communication and writing skills, visual story-telling skills, presentation skills, and listening skills that are so great that our internal and external partners feel compelled to lean in to hear what you have to say – in both verbal and written format
• Ability to work effectively with minimal supervision and administrative support
• Strong analytical and problem-solving skills
• Flexibility and diplomacy in dealing with changing priorities and demanding workload
• Entrepreneurial, visionary thinker
• Team-oriented, service-minded, listening leader with the ability to influence others
• Empowered facilitator who is exceedingly diplomatic and can fearlessly manage up, down, and sideways – driving alignment and collaboration

Knowledge/Experience:

• Bachelor’s degree in Business, Marketing, Graphic Design, Advertising, or related field
• 5-7 years of strategic brand planning experience at a creative consultancy, or creatively driven internal marketing team
• Understanding and experience in marketing strategy, brand management, brand architecture, and brand communications
• Past experience with a brand launch or re-launch
• Demonstrated skills in core areas: business and brand strategy, insights and research, media, and communications planning
• Research experience as a client or provider in the areas of primary research (quantitative and qualitative), audience segmentation, leveraging syndicated research, and analyzing media databases
• Strong project management background a plus

Skills, Abilities, and Special Talents/Gifts:

• Strong knowledge of all aspects of marketing (advertising, branding, digital, product, and services, conference/tradeshow exhibits, etc.)
• Knowledge of social listening and digital measurement systems and know how to use them to glean insight into constituent behaviors and digital-consumption patterns with a view to informing brand actions and communications in these spaces
• Able to understand a brand on a systems, sub-brand, campaign, and global level
• Highly skilled in analyzing complex situations and using a balance of logical and creative thinking to develop innovative solutions
• Skilled at navigating ambiguity within a dynamic and fluid environment
• High EQ coupled with a good sense of humor and ability to positively influence others
• Proven ability to prioritize work and resources across engagements based on short- and long-term need, managing timelines, budgets, and capacity
• Direct client interaction experience with the ability to build relationships, understand client vision/direction and present designs and concepts
• Curious, creative, flexible, proactive, and ambitious

Salary Range: $76,956 to $88,398/yr
Application Materials Required: Cover Letter, Resume/CV
Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. Must include date ranges to include month and year (mm/yyyy) and whether the position was full time or part time. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.
Focus on the Family puts a high value on our team members and offers a unique benefit package.
Employees scheduled for 20 hours or more per week are eligible for:

• Norton LifeLock ID Theft Coverage
• Legal Shield/ID Shield Coverage
• AFLAC
• 403B Retirement Plan
• Vacation Time & Vacation Payout
• Sick Time
• Holidays
• Service Awards
• Community Service Days
• Bookstore Discount
• Fitness Center

Employees scheduled for 30 hours or more per week are eligible for all the above and:

• Medical Plan
• Dental Plan
• Vision Plan
• Life Insurance
• Disability Insurance
• Flexible Spending Accounts
• EAP (Employee Assistance Program)
• Tuition Reimbursement
• Warehouse Membership Reimbursement

Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

• Temporary employees are not eligible for benefits, except for:
• Sick Time
• Bookstore Discount
• Fitness Center

Tentative Search Timeline:

• Priority will be given to applications submitted by Mat 3rd, 2024. However, this posting will remain open until filled.
• The potential employee start date is May 13th, 2024.

Posting date: April 2nd, 2024
Unposting date: ongoing until filled
Posting contact email: job@fotf.org
Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.