PLEASE NOTE: Your application will expire one year from the time of submission. Please feel free to apply to any other positions for which you may qualify. Our team members enjoy competitive salaries, a well-rounded benefits package, generous paid time off (including 25 holidays, vacation, and sick leave), and an array of professional development opportunities. We’re always looking to add to our team of more than 3,000 dedicated professionals who are leading online education worldwide with transformative digital solutions – personalized to every student. Job Posting End Date: Deadline to apply is 11:59 PM on 08-31-2023 Job Title: Manager, Digital Marketing Contract Type: Employee Annual Salary: $69,591.00 - $125,264.00 (Support staff salary will be based on internal equity and experience) Location: FL - HOME OFFICE Job Description Summary: Our Mission is to equip students for success by developing and delivering highly effective digital learning through an intuitive online platform. FLVS does not discriminate in admission or access to, or treatment or employment in its programs and activities on the basis of race, color, religion, age, sex, national origin, marital status, disability, genetic information or any other reason prohibited by law. The Position: Position General Summary: The Digital Marketing Manager manages internal partners and external agencies in the day-to-day digital distribution of paid media marketing, web implementation projects, and Email/CRM automation across owned and paid digital channels to achieve organizational goals. The Digital Marketing Manager manages a multidisciplinary team of digital marketers to educate and engage B2C and B2B audiences with the organization. Essential Position Functions: Partner with Web Services Producer and assist in managing the organization’s three external websites, including website strategy, design, development, ongoing updates, SEO strategy, and user experience Partner with Paid Media Specialist and oversee execution of paid digital media activities and strategies Assist in measuring ROI and confirming goals are achieved Partner with Email/CRM Specialist and oversee that the Email/CRM program execution is aligned with digital strategy and distribution goals Manage and supervise distribution team direct reports including general leadership, planning, organizing, reviewing, and succession training Support digital advertising and SEM efforts as needed in conjunction with Creative Marketing team Assist in developing Analytics and Attribution Strategies for all Marketing & Communications Develop best practices and cross-channel attribution models to report success and ROI of all marketing and digital initiatives Ensure that the brand experience and messaging is integrated and consistent across all digital distribution touchpoints Partner with Digital Strategy Director to align team goals and processes Partner with cross-functional teams to help team members understand viable digital marketing solutions for websites, products, courses, systems, and other needed items Complete special projects as assigned Meet professional obligations through efficient work habits such as, meeting deadlines, honoring schedules, coordinating resources and meetings in an effective and timely manner, and demonstrate respect for others All work responsibilities are subject to having performance goals and/or targets established (These essential functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job related duties as required.) Minimum Requirements: Education/Licensure/Certification: Bachelor’s degree in marketing, advertising, communications, public relations, or other related fields; or equivalent combination of education and relevant experience Experience: Five years' experience in marketing, advertising, communications, public relations, or other related fields Three years' experience supervising, managing, and/or leading others Knowledge, abilities and skills: Knowledge of digital channels, specifically web, eCommerce, Email/CRM, Analytics, SEO, Digital Paid Media Ability to analyze complex data sets, and develop insights and recommendations, plans of action, and formulate alternative resolutions and improvements Ability to collaborate with team members and establish relationships at all organizational levels Ability to prioritize multiple tasks while maintaining a strong attention to detail Skilled in presenting to audiences of all sizes Demonstrated ability to take initiative with limited direction Excellent written and verbal communication skills Excellent project management skills Ability to meet deadlines and handle diverse tasks simultaneously using prioritization and delegation Strong interpersonal, leadership, motivation, and communication skills Drive and ambition, combined with a positive attitude Experience creating and implementing marketing processes Ability to function effectively in a fast-paced environment Ability to coordinate with advertising agency as needed Ability to work with and through people to establish goals, objectives, and action plans CORE COMPETENCIES FOR SUCCESS: COMMUNICATION SKILLS Clearly and effectively conveys and/or presents information verbally; summarizes what was heard to mitigate miscommunication; Shares ideas and perspectives and encourages others to do the same; Informs others involved in a project of new developments; Disseminates information to other employees, as appropriate; Effectively uses multiple channels to communicate important messages; Keeps supervisor well informed about progress and/or problems in a timely manner; Writes in a clear, concise, organized and convincing way for a variety of target audiences; The written message is consistently error-free; The written message has the desired effect on the target audience CUSTOMER FOCUS Prioritizes customers (internal and external) and their needs as primary and is dedicated to meeting their expectations; Develops and maintains customer relationships; builds credibility and trust; Quickly and effectively solves customer problems; Provides prompt, attentive service in a cheerful manner; adapts to changing information, conditions or challenges with a positive attitude; Incorporates customer feedback into delivery of service to provide the best experience possible for the customer; Actively promotes our organization in the community by serving as an ambassador or volunteer INTERPERSONAL SKILLS Relates well with others; Treats others with respect; Shares views in a tactful way; Demonstrates diplomacy by approaching others about sensitive issues in non-threatening ways; Considers and responds appropriately to the needs, feelings and capabilities of others; Fosters an environment conducive to open, transparent communication among all levels and positions; Takes the initiative to get to know internal and external customers FUNCTIONAL /TECHNICAL EXPERTISE Has the skills, abilities, knowledge and experience to be successful in functional area of expertise; Dedicates time and energy to keeping abreast of the latest information related to area of expertise and technology; Picks up on technology quickly; Does well in technical courses and seminars; Produces high quality work in organized and timely fashion MANAGER COMPETENCIES FOR SUCCESS: COMMAND SKILLS Relishes leading; Takes unpopular stands if necessary; Encourages direct and tough debate but isn’t afraid to end it and move on; Is looked to for direction in a crisis; Faces adversity head on; Energized by tough challenges CONFLICT MANAGEMENT Steps up to conflicts, seeing them as opportunities; Reads situations quickly; Good at focused listening; Can hammer out tough agreements and settle disputes equitably; Can find common ground and get cooperation with minimal “noise” LISTENING Practices attentive and active listening with all groups/people; Has the patience to hear people out without interruption; Can accurately restate the opinion of others even when he/she disagree MANAGING DIVERSITY Manages all kinds and classes of people equitably; Deals effectively with all races, nationalities, cultures, disabilities, ages and both sexes; Hires variety and diversity without regard to class; Supports equal and fair treatment and opportunity for all DEVELOPING OTHERS Provides constructive, concrete, behavioral feedback to others through monthly development discussions; Shares information, resources and suggestions to help others be more successful; Delegates challenging work assignments or responsibilities that will help the abilities and stretch others; Regularly meets with employees to review development needs, career aspirations and progress; Constructs compelling developmental plans and executes them; Creates a climate in which people want to do their best; Is a good judge of talent; After reasonable exposure, can articulate the strengths and limitations of people inside or outside the organization TIMELY, QUALITY DECISION MAKING Makes decisions in a timely manner, sometimes with incomplete information and under tight deadlines and pressure; Able to make a quick decision; Makes good decisions based upon a mixture of analysis, wisdom, experience and judgment; Sought out by others for advice and solutions; Most of his/her solutions and suggestions turn out to be correct and accurate when judged over time PROCESS MANAGEMENT Good at figuring out the processes necessary to get things done; Knows how to organize people and activities; Understands how to separate and combine tasks into efficient work flow; Can readily see opportunities or synergy and integration; Can simplify complex processes; Gets more out of fewer resources TEAM BUILDING Develops networks and builds alliances; Participates in cross-functional activities to achieve organizational objectives; Focuses time and energy to develop direct report team and peer team; Fosters commitment, team spirit, pride and trust; Recognizes and rewards people for their achievements and contributions to organizational success; Identifies and tackles morale issues; Provides training and development to employees; creates and participates in team building sessions; Empowers others; Makes each individual feel his/her work is important; Invites input from each person and shares ownership and visibility MANAGING & MEASURING WORK Clearly assigns responsibility for tasks and decisions; Sets clear objectives and knows what to measure and how to measure them; Monitors process, progress, and results; Designs feedback loops into work; Holds self and others accountable for achieving goals and objectives COMFORT AROUND HIGHER MANAGEMENT Deals comfortably with more senior managers; Presents to more senior managers without undue tension and nervousness; Determines the best way to get things done with more senior managers by talking their language and responding to their needs; Crafts approaches to working with more senior managers that are seen as appropriate and positive MANAGERIAL COURAGE Doesn’t hold back anything that needs to be said; Is not afraid to provide current, direct, and “actionable” positive and corrective feedback to others; Lets people know where they stand; Faces up to people problems on any person or situation quickly and directly Physical Requirements and Environmental Conditions: Location: Remote Frequency of travel: Frequent travel is required for meetings, trainings, and conferences; location may vary and may require overnight stays Light physical activities and efforts required working in an office environment (Reasonable accommodations will be made in accordance with existing ADA requirements for otherwise qualified individuals with a disability.) Why join Florida Virtual School and FlexPoint? Whether you’re part of our instructional staff, working with students on a personal, one-on-one basis to push them toward success, or one of our support staff members who work tirelessly to ensure we’re providing the cutting-edge experience you’d expect from the industry leader, all of us at FLVS and FlexPoint work with a common commitment in mind – the student is at the center of every decision we make. Our team members are passionate about delivering a high-quality, technology-based education that provides the skills and knowledge students need for success. We’re always looking to add to our team of over 3,000 dedicated professionals working across the state of Florida to transform education worldwide. Who we are Florida Virtual School and FlexPoint offer services for every learner, school, district, teacher, and beyond. We know that individualized learning, paired with innovation, can unlock endless possibilities. Join our team, and together, let’s lift learning above the status quo. Florida Virtual School (FLVS) provides high-quality, Kindergarten-12th grade online education to students, schools, and districts across Florida. As a fully accredited statewide public school district, students benefit from tuition-free, full-time and part-time online school options with state-certified teachers. Our team is here to provide families with a safe, reliable, and flexible education in a supportive environment. FlexPoint is the national arm of FLVS, serving schools and districts globally, providing digital K-12 courses that result in high student performance outcomes, easy-to-use online platforms, and educator training and support. Revenue generated from our work with districts outside of Florida is reinvested into the creation of the highest-quality courses, and the development of new educational technologies. Our commitment At Florida Virtual School (FLVS) and FlexPoint we value our diverse and dedicated team of instructors and support staff. Our values of excellence, innovation, community, balance, and communication create a work environment in which everyone feels confident and appreciated. Our organization and team members do more than just talk about our values; we live them and rely on them to be the foundation of everything we do. We recognize that without the instructors and staff who comprise our team, we would not be able to give our students the educational experience they deserve. Whether you’re part of our instructional staff working with students one-on-one to propel them toward success, or one of our support staff members working tirelessly to ensure we’re providing the cutting-edge experience you’d expect from the industry leader, all of us at work with a common commitment in mind – the student is at the center of every decision we make. Our team members are passionate about delivering high-quality digital learning on a robust online platform to achieve content mastery for student success. Chapter 295, Florida Statutes, sets forth certain requirements for public employers to accord preferences, in appointment, retention, and promotion, to certain veterans and certain family members of eligible veterans who are Florida residents. The relevant portions of the law apply to “the state and its political subdivisions.” School districts are subject to the requirements of Chapter 295 and preference will be given accordingly.