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Fluor
Greenville, SC | Full Time
$68k-88k (estimate)
1 Month Ago
Senior Marketing Specialist - Go-To-Market Liaison
Fluor Greenville, SC
$68k-88k (estimate)
Full Time 1 Month Ago
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Fluor is Hiring a Senior Marketing Specialist - Go-To-Market Liaison Near Greenville, SC

Ideate, Create, Approve, Execute the Go-To-Market Strategies for each of the Plant & Facility Services (P&FS) Service Offerings (UpFRONT, Continuous Site Presence/Asset Management Technology, and Sustaining CapEx). This position requires keen marketing strategy expertise, combined with technical writing skills/proposal development experience, as this role will serve as the key P&FS Service Marketing liaison with the Fluor corporate branding/sustainability/marketing services teams. As part of the business development team, this role ensures all content/proposals/events/operations within the P&FS business unit are equipped with relevant and impactful content/marketing assets to enhance brand awareness embracing a client-centric approach. • Go-To-Market Strategy Management: Oversee, create, and execute the processes and content assets needed to enhance business development growth efforts and brand awareness for the P&FS business line.• Content Asset Creation: Create modern and relevant content assets for each service pillar across each phase of the GTM funnel process; serve as an advocate with Marketing Services to streamline corporate approval process. Ex: Infographs, Brochures, Digital, Website, Videos, Social Media (LinkedIn), Events, Press Releases, Omni-channel media assets.• Brand Awareness Strategies: Working in corporate compliance, building brand awareness for the P&FS business line embracing a User-Experience (UX) approach to buyer persona journey mapping.• Proposal Writing/Design: Collaborate with Proposal Management Team to implement a UX-approach to communicate the full Value Proposition in client proposals via impactful technical writing.• Events Management: Oversee a successful execution of the full Client Experience (CX) in client-facing events; coordinating with Corporate Events Group for planning, development and implementation of event(s) execution• Corporate Sustainability Representative: Represent the P&FS business line in the Corporate Sustainability Team, ensuring awareness/communications of key O&M/AMT sustainability operational highlights. • Ad Hoc Business Development Activities: Perform related duties as assigned by supervisor.• Corporate Compliance: Maintain compliance with all company policies and procedures. • Other duties as assigned• Accredited four (4) year degree or global equivalent in applicable field of study and six (6) years of work-related experience or a combination of education and directly related experience equal to ten (10) years if non-degreed; some locations may have additional or different qualifications in order to comply with local requirements• Ability to communicate effectively with audiences that include but are not limited to management, coworkers, clients, vendors, contractors, and visitors• Job related technical knowledge necessary to complete the job• Ability to learn and apply knowledge of applicable local, state/province, and federal/national statutes and guidelines• Ability to attend to detail and work in a time-conscious and time-effective manner• Excellent verbal/written and presentation communication skills, including ability to effectively communicate with internal and external customers• Excellent computer proficiency (MS Office – Word, Excel and Outlook, Adobe)• Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary team camaraderie. • Strong ability to influence internal organizations and team members to meet requirements of business line• Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices.• Corporate and/or Agency work required.• Associate (required) ; Bachelor (preferred)• 7 Years Experience• 10% travel and routine attendance at in-person office meetings• Primary language – English. Secondary language – Spanish (preferred)This position requires an expertise understanding of Go-To-Market processes, milestones, and success metrics, while service a key role as a Liaison to the Fluor corporate marketing/branding/communications/sustainability units. Relevant experience in corporate and/or agency marketing roles and proposal development experience within industrial maintenance services/construction industry preferred. Other key skills required: A creative mindset, familiarity with corporate compliance, graphic creation/distribution, video creation/distribution, understanding of digital marketing analytics/optimization, technical writing for B2B proposals.

Job Summary

JOB TYPE

Full Time

SALARY

$68k-88k (estimate)

POST DATE

05/05/2024

EXPIRATION DATE

07/03/2024

WEBSITE

fluor.com

HEADQUARTERS

GREENVILLE, SC

SIZE

15,000 - 50,000

FOUNDED

1912

TYPE

Public

CEO

BRAD SMOAK

REVENUE

$10B - $50B

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About Fluor

Fluor provides engineering, procurement, construction, maintenance, and project management services to governments and organizations.

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