SummaryThe Digital Marketing Specialist is a member of the Marketing Team and reports to the Director of Marketing. The Marketing Team aims to find, reach, grow, and drive as many qualified customers to Instrumart as possible. This role involves implementing various Digital Marketing practices, including paid search, display advertising, remarketing, custom content creation via blog posts, social media, and search engine optimization.Responsibilities Search Engine Marketing:● Develop Pay-Per-Click (PPC) Campaigns to drive relevant traffic to appropriate pages on www.instrumart.com● Conduct quarterly Brand Review meetings with the Engineering Sales team to review product line performance● Maintain and monitor ROAS bids, impression share, conversions, quality score, and other important account metrics● Monitor and analyze account performance in search, display, remarketing, and video campaigns● Research and develop keyword sets for each new product● Write and design compelling text and image ads Search Engine Optimization:● Work closely with E-Commerce Team and Engineering Teams to enhance product landing pages via keyword optimization● Identify and implement strategies for increasing relevant organic site traffic● Create custom content for Instrumart.com via blog posts and application notesSocial Media:● Contribute to building the Instrumart brand by managing Instrumart’s social media profileson Facebook, Twitter, Linked In, and YouTube● Create, plan, coordinate, and execute Instrumart’s social media strategy● Maintain Instrumart’s social media calendar, gathering and creating custom content fordaily posts via a platform tool like Hootsuite.comRequirements● 0-3 years experience in SEM and SEO strategies or Bachelor’s Degree in a related field● Understanding of digital marketing strategies and online customer acquisition● Prior experience with Google Adwords, Google Analytics, and Keyword Planner Tool● Knowledge of Moz Research Tools, Google Shopping/Merchant Center, Facebook & Linked In for Business● Knowledge of search engine algorithms and ranking strategies● Strong organizational skills and the ability to handle competing priorities● Strong interpersonal and verbal communication skills● Strong written communication skills● High levels of self-motivation and personal initiative