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As a leader on the Acquisition & Awareness team, the Director, Paid Media will focus on effectively driving awareness and conversion for all FloSports’ brands across a mix of paid media channels. This role will oversee all aspects of campaign management including strategy, execution, budgeting, experimentation, optimization, and reporting. This role will also be responsible for building and developing a world-class internal team dedicated to paid search, paid display, paid social, and experimentation. Additionally, this role will collaborate across internal teams to develop standardized best practices to help scale the department and develop and implement robust testing and analytical processes.
The position requires an experienced, strategic, and data-driven marketer with a proven track record of executing large-scale campaigns that drive business objectives and deliver measurable results. The ideal candidate is a hands-on leader who can develop a team while executing technical aspects of campaign management. Critical to this role is the ability to make data-informed decisions and bring a culture of experimentation to a complex and dynamic work environment.
The position is based in Austin and reports to the Sr. Director, Acquisition & Awareness, who reports to the CMO.
ESSENTIAL DUTIES & RESPONSIBILITIES:
REQUIRED EXPERIENCE:
WHO WE ARE:
Founded in 2006, FloSports is a venture-backed OTT subscription video streaming service dedicated to sports, offering live and on-demand access to hundreds of thousands of competition events across 25 sports in the US and abroad. FloSports’ vision is to finally give underserved sports the love they deserve. With a growing library of more than 300,000 hours of premium content including news, expert commentary, films, documentaries and more, FloSports has established itself as an innovator and leader in sports streaming. Finally your sport has a home.
HOW WE DO IT:
We are the CEOs of our own work and are accountable for the tasks and responsibilities assigned to us. We take pride in creating the content that fans love. We row in the same direction and work together on our common vision. We build and strengthen our relationships through teamwork and respect. We embrace challenges, ask questions and are allowed to fail as long as we learn. We are passionate about building tribes and communities worth belonging to. We are innovative, curious, and have an appetite for making things better. Does this sound like you?
OUR COMMITMENT TO DIVERSITY:
At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential. As such, we are intentional in our hiring practices in an effort to overcome systemic biases we may be blind to. FloSports has adopted the “blind recruiting” process, which aims to open this opportunity to more candidates, help us be more objective in how we review applicants and mitigate bias in our decision making processes.
OUR BENEFITS:
Full Time
Business Services
10/05/2022
12/12/2022
flosports.tv
AUSTIN, TX
200 - 500
2006
Private
MARTIN FLOREANI
$10M - $50M
Business Services
FloSports is an online live-streaming platform that broadcasts sporting events and tournaments.
The job skills required for Director Paid Media include Advertising, KPI, HTML, CSS, Marketing Analytics, etc. Having related job skills and expertise will give you an advantage when applying to be a Director Paid Media. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director Paid Media. Select any job title you are interested in and start to search job requirements.