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Florida Credit Union
Gainesville, FL | Full Time
$225k-304k (estimate)
3 Weeks Ago
VP Marketing
Florida Credit Union Gainesville, FL
$225k-304k (estimate)
Full Time | Banking 3 Weeks Ago
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Florida Credit Union is Hiring a VP Marketing Near Gainesville, FL

Title: VP MarketingLocation: Gainesville, FLAbout UsYou look out for our members, and we'll look out for you! At Florida Credit Union, we focus on improving the lives of our Florida neighbors. By identifying their financial needs and appropriate solutions, we try to help every one of our members live the life they love. If you join us, you'll enjoy a dynamic, collaborative work environment that offers ample training, great benefits and career advancement opportunities.
BECOME PART OF A TEAM DEDICATED TO SUPPORTING OUR COMMUNITY.
  • Collaborative work environment
  • Extensive training offered
  • Exceptional benefits
  • Career advancement opportunities
We are seeking a talented, motivated and dynamic marketing professional to join our marketing team as a VP Marketing. Reporting to the Marketing SVP, this role is ideal for an individual who is looking to help execute on the marketing growth strategy of a top credit union.
Responsibilities
  • Manage the promotional calendar and associated budget.
  • Develop and execute content strategy that positions Florida Credit Union as a thought leader and builds brand awareness.
  • Manage internal communications efforts
  • Manage the credit union’s public relations efforts, identify, and support sponsorships and events.
  • Plan, coordinate and support firm-sponsored events, including management of event budget and expenses.
  • Define product go-to-market strategy, including product positioning, messaging and channel selection.
  • Develop and maintain strong relationships with external partners, including advertising agencies, media outlets, and community organizations.
  • Remain up-to-date on regulations, industry trends, and best practices in marketing.
Qualification Requirements
  • Possess a bachelor’s degree in marketing, public relations or a business-related field. MBA preferred
  • 7 years of experience in marketing
  • Prior working knowledge and experience in a marketing and/or public relations role.
  • Excellent communication and interpersonal skills.
  • Driven desire for personal and professional growth.
  • Bank or credit union experience a plus
  • This is an on-site position.
Certificates, Licenses, Registrations
  • Driver’s License

Job Summary

JOB TYPE

Full Time

INDUSTRY

Banking

SALARY

$225k-304k (estimate)

POST DATE

05/22/2024

EXPIRATION DATE

07/16/2024

WEBSITE

flcu.org

HEADQUARTERS

GAINESVILLE, FL

SIZE

100 - 200

FOUNDED

1954

CEO

MARK STARR

REVENUE

$50M - $200M

INDUSTRY

Banking

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About Florida Credit Union

Florida Credit Union is a not-for-profit financial institution chartered for the sole purpose of helping consumers and businesses. Our owners are our members! We are dedicated to serving our membership by offering convenient products and services that are designed to meet the financial needs of the member/owners while preserving the strength of the cooperative for future generations. Florida Credit Union is federally insured by the NCUA. Non-deposit investment products and services are offered through CUSO Financial Services, L..P. (CFS), a registered broker-dealer (Member FINRA/SIPC) and SEC ...Registered Investment Advisor. Products offered through CFS: are not NCUA/NCUSIF or otherwise federally insured, are not guarantees or obligations of the credit union, and may involve investment risk including possible loss of principal. Investment Representatives are registered through CFS. The Credit Union has contracted with CFS to make non-deposit investment products and services available to credit union members. More
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The following is the career advancement route for VP Marketing positions, which can be used as a reference in future career path planning. As a VP Marketing, it can be promoted into senior positions as a Chief Marketing Officer that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary VP Marketing. You can explore the career advancement for a VP Marketing below and select your interested title to get hiring information.