The VP of Digital Marketing reports into the Chief Marketing Officer and will partner closely with the VP of Brand. This role is responsible for owning the digital vision, strategy, planning, development, and execution of marketing efforts across First Tech’s web property and native apps. This role will manage acquisition, activation, growth, and retention efforts in combination with life cycle marketing best practices. This leader is expected to push the envelope of what First Tech’s digital marketing capabilities and member experience can be. Obsess the member and their experience - build for them.

This role will lead a world-class team of digital marketing professionals, multiple agency relationships, vendors, and contractors. As a leader within the enterprise, the ideal candidate will deliver outcomes, innovation, and partner with the appropriate peers to unlock valuable member journeys.

Here's what you can expect from the job and what you need to be successful:

Job duties:

• Create a results-oriented, actionable marketing roadmap to meet business goals including partnering with key stakeholders responsible for the organization’s media buying strategy, campaign creation, optimization, and rigorous testing strategies to ensure business priorities achieve KPI targets for assigned platforms and business areas
• Leverage advanced marketing analytics to continuously evaluate the end-to-end member experience across multiple channels and member touchpoints. Ensure Marketing Effectiveness is prioritized
• Partner with IT, Compliance, Retail, and other cross-functional teams to ensure data accuracy, integrity, and integration with core systems across the enterprise
• Monitor and advise on new advances in digital marketing, the competitive landscape, and vendor capabilities to influence business plans and strategies, while driving digital marketing innovation
• Research, identify, and recommend methods for effectively reaching member and prospective member target audiences. Regularly conducts market, competitive, and demographic research
• Drive the ongoing optimization of processes by leveraging automation and upskilling talent; promote higher levels of efficiency and improved member experiences while adhering to regulatory requirements and credit union policies
• Hire, develop, and motivate individual contributors, managers, and directors to achieve high levels of engagement, retention, and business performance
• Manage digital agency vendors, negotiate contracts, and recommend new thought leader partnerships to continually grow the organization’s digital campaign efficiency
• Develop communications to present and influence senior and executive team leaders

• Minimum Education: Bachelor’s degree in related field of study required, MBA or advanced degree preferred
• Minimum 10 years of hands-on progressive digital marketing experience. Financial industry experience is preferred
• Minimum 5 years of leadership experience managing a medium to large sized marketing enterprise
• Proven negotiation skills and expertise in managing suppliers and vendors to perform against KPIs and program goals
• Demonstrated knowledge and understanding of digital disciplines including, but not limited to display, online video, CTV, rich media, programmatic, social media, influencer media, SEM, SEO, and Affiliate marketing
• Well versed in paid social, direct buy, and programmatic using campaign management tools
• Highly analytical with strong business modeling skills to manage spend effectively to drive high growth in all areas of the digital marketing funnel
• Strategic thinker with strong passion for digital campaign management, reporting, and optimization. Drive a test-and-optimization methodology throughout the organization
• Experience analyzing market trends and recommending changes to marketing and business development strategies based on analysis and feedback
• Experience leading and/or interfacing with cross-functional marketing counterparts, including brand and creative, digital marketing, data, corporate communications, and/or automation
• Highly organized with proven expertise managing complex projects simultaneously in a multi-channel marketing environment
• Demonstrated ability to take calculated risks based on data-driven analytics
• Strong interpersonal and consensus building skills with the ability to build trust and foster a collaborative spirit with internal and external partners
• Exceptional communication skills, including writing, speaking, and negotiation
• Ability to deliver effective stakeholder presentations to both peer and executive level audiences

Location: Hillsboro, OR 97124 (HYBRID)
Target Compensation in Hillsboro OR: $200,00 to $220,000 annually annual bonus

Benefits options include:

• Traditional medical, dental, and vision coverage
• 401K matching up to 5% per pay period
• Flexible Time Off - FTO
• 11 paid federal holidays
• Special employee pricing on lending products such as mortgage, auto, and personal loans (eligibility for special employee pricing is subject to standard account requirements and underwriting criteria)

What makes First Tech different? Click here to learn more!

First Tech is not currently offering Visa sponsorship for this position
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