1 DIR MKTG & DIGITAL STRAT Job in Geneva, NY

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DIR MKTG & DIGITAL STRAT

Finger Lakes Health

Geneva, NY | Full Time

$98k-124k (estimate)

1 Month Ago

DIR MKTG & DIGITAL STRAT

$98k-124k (estimate)

Full Time 1 Month Ago

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Finger Lakes Health is Hiring a DIR MKTG & DIGITAL STRAT Near Geneva, NY

POSITION SUMMARY:
- Responsible for planning, directing, and implementing business/market development strategies, initiatives, and performance measures to achieve sustainable market growth. Responsibilities include: market research and analysis, advertising and marketing communications, and referral development. Managing the development/implementation of strategic marketing plans for health system, service lines, and physician practices. Developing reports to support strategic marketing process, marketing research, and reporting of competitive market data; coordinating the development of new and expanded programs; evaluating the feasibility of new services; implementing marketing and digital strategies; manage and social media; serve as webmaster by maintaining brand integrity of flhealth.org, manage and update content; manage new physician marketing; create and distribute media releases and other duties as assigned by VP to accomplish overall departmental or organizational objectives.
QUALIFICATIONS:
- EDUCATION:
  - Minimum:
    - Bachelor’s degree is health care administration, marketing, or related field
  - Preferred:
    - Master’s degree
- LICENSE:
- PROFESSIONAL CERTIFICATIONS:
- WORK EXPERIENCE:
  - Minimum:
    - 5-7 years of experience in strategic planning, healthcare marketing, social media content creation (including video) and digital marketing strategies, public relations, and/or communications required.
  - Preferred:
    - Strong analytical and presentation skills, Microsoft Office, Adobe Creative Suites (primarily InDesign and Photoshop), Canva, Google Analytics.
- SKILLS:
- - Minimum:
    - Demonstrated ability to handle confidential information with discretion and ability to deal with the public in a professional and courteous manner. Ability to meet deadlines, manage multiple priorities and enhance the spirit of teamwork through effective role modeling. Computer literacy