The Consumer Insights Coordinator position is responsible for supporting their team members with market research analysis and logistical support.

Consumer Insights Coordinators play a key role on their teams by assisting with data analysis / reporting, programming and managing online research activities, managing the logistics of qualitative research, and troubleshooting issues with respondents.

As a junior member of the team, this role gains exposure to a variety of real-world market research projects and approaches, expanding their market research knowledge and responsibilities over time.

Main Research Tasks :

• Fielding and tracking research studies
• Performing quantitative and qualitative data analysis, data manipulation, response coding, charting with guidance of senior team members
• Assisting with slide / report creation
• Managing respondent and data quality
• Moderating online research discussion boards
• Researching and recommending fun (but informative) research studies to keep respondents engaged

Main Logistical Tasks :

• Responding to and troubleshooting with research respondents via email
• Tracking and projecting member engagement and reward / incentive costs
• Recruiting / scheduling for online qualitative interviews / focus groups
• Creating accounts and managing member data in our research platform

Required Experience and Skills :

• entry level 0-1 years of experience is required
• Candidates will have recently received or be on the track toward a degree in Business / Management, Marketing / Branding / Advertising, Math / Statistics, or Sociology.

Interest in market research, branding, innovation, and business is a must.

Proficiency in MS Word and MS Excel- including data manipulation, formulas, lookups, and formatting, and MS PowerPoint, including formatting and chart creation.

Knowledge of SPSS, MarketSight, or other data analysis tools is not necessary, but is a plus.

Organization, initiative, and attention to detail are critical.

Candidate Attributes

Be a driver, not a passenger

self-starter mentality with a strong bias for action

Find opportunity in the uncomfortable

a growth-oriented mindset and willingness to move beyond their current comfort zone to develop new skills

Care deeply about outcomes

A remarkable work ethic and superior attention to detail

Has each other’s backs

Collaborates effectively and has coworkers’ backs

Create positive energy

Advocates for their team and enhances a sense of comradery throughout work streams

Seeks & Shares Feedback

Is comfortable giving and receiving feedback to direct team and cross-function

• An ability to learn new things quickly
• A natural curiosity about brands and businesses with a focus on delivering results
• Flexible and solution-oriented

Additional Details

• Full-Time position
• Growth & Development Opportunities
• Health Insurance including medical, dental and vision
• Paid parental leave
• 401(K) program with employer match
• Employer-paid Life / AD&D, Long-term Disability, and EAP Coverage
• Flexible work location and schedules
• Unlimited Paid Time Off

Last updated : 2024-05-11