Overview

Position Summary:

The Manager – Marketing, Universal Air Filter and Columbus Industries will have overall Marketing responsibility for both Universal Air Filter (UAF) and Columbus Industries. Both UAF and Columbus are part of the Indoor Air Quality organization of Filtration Group. This role will service the two businesses as needs require, with a target of 50%-50% time allocation in any given year. The role will report through UAF for coordination and consistency purposes. This manager must be a “working leader” and will be a self-motivated individual contributor with experience managing third-party resources to help build and deliver upon the Marketing strategies of both Columbus and UAF. She/he will also be accountable for ensuring the achievement of the organization’s goals and objectives. The person in this role will be an entrepreneurial individual whom is a strong collaborator and can thrive in a cross-functional environment where prioritization is critical. We are a results-focused organization with critical deadlines and expectations of a bias for action.

Responsibilities

Essential Duties:

Reasonable accomodations may be made to enable individuals with disabilities to perform the essential functions of the position

• Own strategy, planning, execution, and measurement of an account-based marketing B2B digital campaigns that drive new opportunities for the sales team.
• Develop and deliver innovative multi-touch targeted ABM campaigns that include digital advertising, social, email, and events to drive qualified leads.
• Design, build, test, launch, and optimize Pardot campaigns including email template setup, campaign setup, lead nurture, webinar promotion, data management, A/B testing, and measuring campaign performance with Salesforce dashboards.
• Segment prospects based on demographic and firmographic data and behaviors, including past digital engagement, intent data, and Salesforce activity.
• Increase conversion of leads by identifying the right touchpoints and predictive models that will advance a prospect to the next lead stage through lead scoring, web personalization, nurturing, and other multi-touch digital campaigns.
• Generate website, email, and sales presentation content targeted at technical and procurement stakeholders
• Develop and manage marketing plans and budgets for agency relationship
• Collaborate with cross-functional teams to execute marketing campaigns, including content creation, email marketing, paid media, and influencer partnerships.
• Analyze and report on the performance of marketing campaigns and make recommendations for optimization and future strategy.
• Stay up-to-date on industry trends and best practices in e-commerce marketing.

Travel: Up to 20%

Physical Demands:

Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. Must be able to remain in a stationary position 50%. The person in this position needs to frequently move about inside the building to access other offices, meeting rooms, and equipment in the facility. The person in this position frequently communicates with vendors, and co¬workers. Must be able to exchange accurate information in these situations.

Qualifications

Skills & Qualifications:

• Bachelor's degree in marketing, communications, or a related field.
• 2 years of B2B digital marketing and campaign management experience.
• A passion for digital marketing and the ability/willingness to engage engineers through multiple channels.
• Expertise in setting up and deploying multi-touch campaigns in Pardot.
• Expertise in segmentation, list management, deployment, and nurture best practices.
• Experience developing and executing targeted account-based marketing (ABM) campaigns, both inbound and outbound.
• Strong analytical skills to understand and interpret data to drive campaigns and growth experiments.
• Excellent grasp of best practices in email marketing and design.
• Expertise in building the framework and measuring inbound demand generation campaigns, including ABM display advertising, Google AdWords, and LinkedIn paid social.
• Exceptional verbal, written, and interdepartmental communication skills.
• Keen attention to detail with strong editing, problem-solving, multi-tasking, and organizational skills.

More About Filtration Group:

Filtration Group is on a mission to make the world safer, healthier and more productive. With a passionate workforce, global footprint and world class engineering and manufacturing capabilities, we are driving innovation and developing solutions across a broad spectrum of applications in the fast-growing and rapidly-evolving global filtration industry. We are committed to maintaining an entrepreneurial culture built on a foundation of trust and in which our leaders exhibit a strong bias for action.

The Company began in 2009 and has rapidly grown organically and through a thoughtful acquisition strategy to be a global leader in the highly attractive filtration industry. Filtration Group has the broadest portfolio of solutions in the industry and has had a particular focus on building a leading platform of solutions focused on the Life Sciences and Indoor Air Quality end markets which are rapidly growing in the current market environment. Filtration Group operates across a wide variety of attractive end markets and produces mission critical products with high replacement rates. Over 80 percent of the Company’s revenue comes from replacement / consumable products, many of which are specified into customer’s products or processes.

With revenues of $1.4 billion, Filtration Group is consistently recognized as the fastest growing and one of the largest filtration businesses in the world and has a global footprint of 141 facilities in 28 countries. Filtration Group has over 6,000 employees who are united in their Mission to make the world safer, healthier and more productive.

Filtration Group is an affiliate of Madison Industries, one of the largest and most successful privately held companies in the world. Madison builds entrepreneurially driven, branded market leaders that are committed to making the world safer, healthier and more productive by creating innovative solutions that deliver outstanding customer value. The team at Madison is committed to building something truly remarkable that long outlasts them while coaching others to reach their highest potential. Madison’s footprint spans across Europe, Asia and the Americas operating over 216 facilities in 45 countries, with over 12,000 engaged employees. Having successfully built market leaders in filtration, medical, safety, instruments, heat transfer, and indoor air quality, Madison generates revenue of $5 billion, with an enterprise value worth well over $7 billion.