The Marketing Coordinator is an extremely important member of the Fifth Group Restaurants’ support team. In many ways this person is the voice of the marketing team in our restaurants and a first point of contact with our guests and rewards members. The Marketing Coordinator must be a highly skilled marketing professional who comprehends, believes in, works and manages from the purpose, mission and values outlined in Fifth Group Restaurants’ vision statement. The role requires both deep, thoughtful work and administrative duties. Since the Marketing Coordinator is on the front lines of the Atlanta culinary scene, a considerable level of awareness of the restaurant industry as well as lifestyle marketing trends is expected.

The Marketing Coordinator is directly responsible for social media strategy and management, creative content creation and management, partnerships, awareness of trends, analytics/reporting, and event management. The Marketing Coordinator is trusted to manage the day to day activities of key revenue driving programs and make decisions based on key business priorities with the long term success of the company in mind.

The Marketing Coordinator for Fifth Group is the voice of our brands and reports directly to the Director of Marketing.

JOB SUMMARY

• Manage all social media accounts for Fifth Group, our restaurants and Bold Catering and Design including planning, reporting and aligning the social media strategy with company priorities
• Create original content to include photography and videography and maintain an engaging presence on all Fifth Group social media channels and owned websites that aligns with each business unit's brand positioning
• Create the annual Fifth Group social media strategy, budget, advertising plan and editorial calendar to support restaurant priorities includes tracking and accountability for the social media advertising budget to align with social media strategy for all business units
• Set annual goals and success metrics for social media plan including follower counts, engagement metrics and direct ROI tracking
• Continuously work to improve social media channel performance metrics to react to market conditions and provides feedback to operations
• Act as the voice of the individual FGR businesses to market and promote all planned marketing activities (special events, promotions, local happening, etc.) on the relevant Fifth Group social channels, partner sites and owned websites
• Manage the pipeline of restaurant content through the Social Media Ambassador program to create unit-generated content, including content assignments, account management, setting and reporting on KPIs, bi-monthly meetings, deadlines, budgets and deadlines for submission
• Develop scope of work for social media deliverables deemed necessary from outside agency and work with team to create, update and post content by deadlines as outlined in SOW. This includes management of agency relationships and holding partners accountable for results
• Use social listening tools to monitor and distribute guest-generated content and social insights to operations and restaurant managers when necessary (trending topics, bad reviews, questions about menu items, etc.
• Manage all aspects of the Fifth Group Email Marketing Program including the automated FGRewards email program and weekly editorial newsletter – including planning, editorial calendar creation, tracking, reporting and data/automation enhancements

Knowledge, skills, & abilities

• Bachelor’s degree from an accredited university in Business Administration, Communications, Journalism, Marketing, or other relevant field
• Minimum 4 years of relevant work experience in business, marketing communications or related professional area
• Experience managing social media advertising campaigns including reporting
• Experience in using innovative communication tools (email marketing, social listening and social automation)
• Knowledge and experience in social media networking tools and marketing.
• Prior experience with luxury or lifestyle brands preferred
• Prior experience in foodservice, hospitality or experiential marketing preferred
• Sprout Social or similar social media management tools
• MyEmma or similar email marketing tools
• WordPress
• Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• Microsoft Office (Excel, Word, PowerPoint)
• Video editing capabilities a plus
• Familiarity with Google AdWords a plus