Farmers Mutual of Nebraska is seeking a Digital Marketing Specialist in our Marketing and Communications Department - an exceptional individual who is intuitive, motivated, and skilled. We’re experiencing incredible growth and are on the search for individuals who would like to grow with us. With a competitive salary and excellent benefits package, expanding beyond health insurance and a generous 401K, we offer an employee wellness program, a hybrid work-from-home policy for eligible employees (though all candidates must be available to work in our Lincoln Home Office for training and development), pension plan, and so much more. Please supply a cover letter and resume. Applications with cover letters will be given preferential review.

Be a part of a rock-solid company with deep Midwest roots. If our core values resonate with you, we encourage you to apply to be a Farmers Mutual Digital Marketing Specialist today!

Core values include: Integrity - Service - Excellence - Stability - Strength - Respect - Teamwork

General Function of a Digital Marketing Specialist:

 The individual in this role will be a key member of the Communications and Marketing team, working to assist in the planning, execution, and optimization of our online marketing efforts while maximizing return on investment. This role must be committed to high creativity and have a willingness to look for new solutions to achieve company goals within a collaborative team environment.

Duties and Responsibilities of a Digital Marketing Specialist:

• Develop, implement, and optimize organic and paid digital advertising campaigns using industry trends while observing department goals and objectives
• Manage social media advertising to ensure relevant content and best practices are being followed
• Develop strategies to enhance pay-per-click advertising and conversion rate optimization
• Direct spending allocation and reconcile expenses for assigned line items within the overall department budget 
• Measure, track, and present advertising data reports and analysis on a regular basis
• Adhere to company Brand, Style, and Voice guidelines for accurate advertisement representation
• Create and optimize Search Engine Optimization and Search Engine Marketing strategies to enhance company‘s web presence
• Maintain detailed and organized filing structures in adherence with Communications and Marketing Department guidelines on all assigned projects
• Maintain flexibility as workloads change throughout the department and assume responsibilities to support the ongoing success of Farmers Mutual
• Assist and collaborate with team on other duties and special projects as assigned
• Regular and timely attendance in the office is an essential function of the job 

In addition to the duties and responsibilities set forth above, the employee occasionally may be asked to assist in other duties throughout the company on an as-needed basis. At no time will any employee be required to perform any duties which he or she is not mentally or physically capable of performing.

Qualifications of a Digital Marketing Specialist:

• Bachelor’s degree in advertising, marketing, business, or other relevant field of study or equivalency required
• Three years of experience working in a marketing capacity required
• Experience with digital marketing automation software, Google Ads, and Google Analytics, etc. required
• Proficiency with SEO and SEM management required
• Demonstrate excellent interpersonal, oral/written communications, and relationship-building skills required
• Basic knowledge of Microsoft Office and Adobe Creative Cloud required
• Experience with content driven digital marketing campaigns preferred
• Experience working on corporate marketing and/or advertising agency teams preferred
• Familiarity with the insurance industry preferred

Farmers Mutual recognizes that an individual with a disability may require an accommodation to enable them to successfully perform a job function. Should you require such an accommodation, please indicate the job function and suggested accommodation during the interview process. Farmers Mutual will attempt to make reasonable accommodations.