Key Job Duties and Responsibilities

The Sales Director will be responsible for increasing the census at Fairways of Ironhorse. They will be intimately familiar with the movement within a designated market as well as knowledgeable of all current and prospective competitors in their designated area. As these competitors are known, they will assist the Executive Director in developing and implementing plans to overcome these specific threats.

This is a fulltime position located at Fairways of Ironhorse.

The following is a general list of key job duties and responsibilities in your position. The list is not to be considered inclusive and you will be required to perform other duties/responsibilities as assigned by an authorized supervisor.

Duties and Responsibilities

• Identify key referral sources within assigned, designated area & complete weekly outreach plans
• Make sales calls to these key referral sources
• Develop new referral sources through analyzing data and determining service and sales gaps
• Enter all sales call information into company CRM
• Identify and work with Corporate Marketing team on advertising, collateral and event requests
• Communicate Community needs to Regional Vice President
• Strategically develop sales & marketing plan to increase and maintain high occupancy levels
• Meet with ED regularly to determine needs and inventory
• Train ED and the Community’s entire staff on important sales processes
• Support a DEI-philosophy training program within Midwest Health, Inc.
• Organize and plan the Community’s events in coordination with the respected Regional Vice President
• Maintain & keep updated competitive analysis for the Community

Key Job/Physical Requirements

The following is a general list of key job/physical requirements for your position. The list is not to be considered inclusive and other job/physical requirements may be necessary as deemed by the Facility.

• Regular worksite attendance.
•  Strong management skills and ability to work effectively in a team setting
• Experience in the senior living highly-regulated industry is a plus
• Understanding of marketing strategies and tactics, sales techniques and sales systems
• They must be highly self-motivated, entrepreneurial, energetic, and extremely organized
• Computer acumen is a must as they will be using a web-based lead management tool and Microsoft products
• Bachelor’s Degree in Business or related experience
• At least two successful years as a senior community sales leader