Content & Communications Lead/Copywriter Consultant

Responsibilities

Brand Voice

• Work with leadership to define a comprehensive and unique brand voice.
• Develop elevated copy that differentiates the brand in a crowded market and maintains a consistent and recognizable brand DNA.

Social Media

• Develop engaging copy and content for all channels (as necessary – the social manager drafts most copy but occasionally needs guidance)
• Advise on copy strategy to increase conversion rates.

Ecommerce

• Develop and refine email marketing copy to increase open and click-through rates.
• Provide updated website copy as needed, including SEO optimization, banners, CTAs, product descriptions, and lifestyle content.
• Draft customer service email templates and review customer emails to track pain points in customer communications.
• Minimum 5 emails/monthly

PR & Events

• Create press materials tailored to each region.
• Provide copy for event assets and brand animations.

Brand Education

• Synthesize product descriptions provided by Research & Development & Product Development for consumer-facing purposes and brand toolkits.
• Draft product launch training materials, brand decks, and one sheets.
• Write and design brand education assets targeted to regional needs.
• Update and maintain evergreen content to ensure brand voice consistency.
• Retail Partners
• Provide gondola and display copy.
• Support retail partner marketing initiatives with email copy and social media captions as needed.

Qualifications

• 16-20 hours per week on a part-time basis
• Bachelor's Degree in English, Journalism, or Communications
• 3-5 years copywriting experience in beauty, agency, or an in-house design department; luxury is a plus
• Working in beauty/fashion/luxury life style brand is strongly preferred, but not required. Having a passion for beauty/life style branding is a must!
• Must be a strong ideator with an eye for detail, who can channel the best of beauty, fashion, lifestyle, design, and art. Be a strong critical thinker who can balance boldly original work with emotional resonance, clarity, and style to meet client needs.
• Demonstrated strong writing, copy editing and proofreading skills
• Demonstrated understanding of technologies supporting impactful digital marketing and social media efforts, including experience with leading reporting tools.
• Compelling portfolio that demonstrates high quality DTC copywriting across social & email, packaging, in-store, and e-retail
• Strong strategic and conceptual skills.
• Ability to drive for results in an-ever-changing work environment by way of established systems, workflows and processes. Must be able to manage multiple projects simultaneously.
• Must be proactive and solution-oriented, with a strong sense of urgency to meet the needs of the client.
• Ability to self-prioritize and prioritize for others the key departmental tasks associated with producing brand specific work
• Must possess a positive attitude and the ability to thrive in a collaborative, fast-paced agency environment with multidisciplinary teams.
• Able to adjust quickly to changes and deliver on tight deadlines.
• Strong interpersonal skills and able to communicate effectively not only as a copywriter, but also as a colleague, peer and key contributor to business goals.