Job Title

E-Commerce & Digital Manager

FLSA Classification

Full-Time, Salary

Job Family/Department

0100 / Marketing & E-Commerce

Reports to

Head of Marketing, E-commerce, & IT

Who We Are

Through innovation Essential Wholesale & Labs develops and manufactures natural, cutting-edge skin and hair care products, helping businesses of all sizes thrive and grow. We are committed to creating sustainable, ethical, and clean beauty-focused products that our customers can trust, all within a supportive and enthusiastic company culture. We are a growing company ideal for curious and collaborative individuals. You will have the opportunity to learn the inner workings of the beauty manufacturing industry and have a direct positive impact on businesses around the world.

JOB DESCRIPTION

Summary

As the E-Commerce & Digital Manager, you will be responsible for developing the strategic plan for ecommerce and digital efforts in partnership with the Head of Ecommerce & Marketing. You will be responsible for creating demand-generation activities and revenue growth of our ecommerce business. This role collaborates with cross-functional teams to support business initiatives, own, performance marketing, lead generation, and lifecycle marketing initiatives across owned and earned channels, partner platforms, organic search, and paid media.

Ownership Statement

The E-Commerce & Digital Manager owns the demand generation of new customers and revenue growth of our ecommerce business.

Essential functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Partner with the Head of Marketing and Ecommerce to develop and execute our digital ecommerce strategic roadmap, including scoping, prioritization, execution, and measurement to drive traffic and revenue
• Maximize online sales through constant testing, site optimization, UI/UX, and improving online customer experience.
• Collaborate with brand marketing to present brand and product stories online in a compelling way that delivers a rich brand experience to the consumer and integrates with other brand channel messaging.
• Spearheaded CRO, UX and visual merchandising efforts through site enhancements and marketing calendar objectives.
• Manage outside agency partners for design, development, and SEO
• Plan and execute demand generation campaigns across all channels - including email, affiliate marketing, influencer marketing, paid search, display advertising, and social
• Lead and manage the digital team to execute and measure against strategies
• Ideate and deliver creative briefs for new campaigns and product launches
• Maintain analytics to measure performance and inform future planning, improvement, and optimization
• Have a deep understanding of the process for executing content on the website, development needs, and promotional tools for internal and external audiences
• Ensures digital campaigns and customer journeys, including but not limited to general and segment-specific site content, product enrichment, product imagery, digital media, and product attributes
• Reporting on daily, weekly, monthly, quarterly, and annual performance, including providing post-mortem analysis and key learnings from new features and automation.
• Act as a liaison between marketing and internal partners on campaign development and implementation
• Performing other duties and responsibilities as assigned to support the company and operational needs.

Competencies

• 5 years of experience working in digital marketing or a similar field.
• Skilled in digital marketing activities, including but not limited to SEO, paid ads, email, and affiliate programs to drive website traffic and revenue.
• Outstanding analytical skills- ability to formulate logical business insights and test new ideas to improve retention and engagement.
• Technical knowledge of the latest digital marketing tools and channels.
• Self-starter with the ability to identify, prioritize, and help the team focus on the tasks that drive the most value.
• Detail oriented, operate with urgency, and are comfortable with levels of ambiguity in the business.
• Thinks creatively and recognizes new innovative solutions for the organization.
• Proven experience working with cross-functional teams to gather requirements and execute corporate priorities.
• Ability to work independently against deadlines and thrive in a dynamic environment.
• Excellent oral and written communication skills.
• Magento experience highly preferred.
• This role is hybrid, and does require days in office

Benefits

• Paid Time Off
• 401k program with employer match
• Medical, Dental, and Vision Insurance
• Bonus potential
• Life insurance
• Generous Employee discount
• Alternative transportation incentive program
• Pet Health insurance
• Flexible working environment

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.