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Non-Profit Association
Schaumburg, IL | Full Time
$150k-193k (estimate)
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EPLAN USA
Schaumburg, IL | Full Time
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EPLAN USA
Schaumburg, IL | Full Time
$148k-188k (estimate)
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Nexus Communications Technology
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Director of Marketing
EPLAN USA Schaumburg, IL
$148k-188k (estimate)
Full Time 2 Months Ago
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EPLAN USA is Hiring a Director of Marketing Near Schaumburg, IL

Director of MarketingProven Leadership, Hard Work and Innovation Alive and Well in North AmericaEPLAN USA provides software and service solutions in the fields of electrical, automation and mechatronic engineering. The company develops one of the world’s leading design software solutions for machine and panel builders. EPLAN was founded in 1984 and is part of the owner operated Friedhelm Loh Group. The Friedhelm Loh Group operates worldwide with more than twelve production sites and over ninety-five international subsidiaries.As the Director Marketing Journey, you are responsible to develop and implement the series of connected experiences that customers desire and need to travel the end-to-end journey from prospect to customer to loyal advocate. You will oversee the implementation of the strategy including campaigns, events, digital marketing, media, and advertising. You will work closely with sales team, enabling them to meet their revenue objectives by providing them with appropriate messaging, content, and tools. You will guide the day-to-day activities of the customer journey team and collaborate closely with the corporate teams to develop and deliver communications strategies for the organization. You will oversee social media presence and media programs to improve brand awareness and recognition.Primary Roles and Responsibilities:
  • Partner with internal clients and SMEs to define business needs and objectives and develop appropriate communication strategies to achieve desired goals.
  • Interface with EPLAN headquarters in Germany and EPLAN affiliate businesses
  • Participate in establishment of annual marketing plans and budget and manage marketing budget on a regular basis to ensure that year-end totals are within approved budget limits.
  • Create, implement, and oversee communication programs that effectively promote and build brand recognition and brand loyalty in the market.
  • Manage and implement marketing automation process from campaign development and execution to analysis and reporting.
  • Develop and execute dynamic marketing campaigns via email marketing, workflows, re-targeting, SEO, paid and organic search to drive lead generation and support overall company strategy.
  • Monitor and report on marketing campaigns, lead generation and engagement through marketing automation tools.
  • Manage all agency, media, advertising, channel network, and technology partner relationships to ensure consistency of messaging and adherence to corporate brand guidelines and corporate image (CI)
  • Participate and lead events, live and virtual, as necessary.
  • Implement and oversee corporate programs, such as the EPLAN Education Program, to effectively promote and build recognition in the market.
  • Manage all suppliers and vendors to support department, as necessary.
  • Provide key account and distributor support, as necessary.
Qualifications and experience:
  • Bachelor’s degree in communications or marketing, MBA strongly preferred.
  • Minimum 10 years’ professional experience in branding, marketing communications and product promotions. Relevant industry and/or agency experience preferred.
  • Minimum 3-5 years’ prior supervisory experience
  • Proficient in Microsoft Word (advanced level), Excel (intermediate or advanced level), and PowerPoint (advanced level) required.
  • Knowledge of and prior experience with graphic design tools (Adobe, QuarkXpress, InDesign, etc.) preferred.
  • Knowledge of and prior experience with CRM and Marketing Automation tools (Marketo, Eloqua, Hubspot, Pardot, etc.) required.
Excellent communication and presentations skills required.

EPLAN Software & Service LLC is an EOE employer part of the owner-operated Friedhelm Loh Group. All individuals, including minorities, women, individuals with disabilities, and veterans are encouraged to apply. FLSA Exempt (Not eligible for overtime).

Job Summary

JOB TYPE

Full Time

SALARY

$148k-188k (estimate)

POST DATE

02/06/2024

EXPIRATION DATE

05/02/2024

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The job skills required for Director of Marketing include Leadership, Advertising, Presentation, Digital Marketing, Marketing Plans, Marketing Communications, etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Marketing. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Director of Marketing positions, which can be used as a reference in future career path planning. As a Director of Marketing, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director of Marketing. You can explore the career advancement for a Director of Marketing below and select your interested title to get hiring information.

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If you are interested in becoming a Director of Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director of Marketing for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Director of Marketing job description and responsibilities

A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly.

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A Marketing Director reports to the Chief Marketing Officer.

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The marketing director leads and guides the efforts of the marketing department.

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They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyze the market and competitors.

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They typically manage marketing of a business, organization, particular product or group of products.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Director of Marketing jobs

The director of marketing generally has at least five to 10 years of applicable experience.

01/09/2022: Orange, CA

Organizations focused on growth will want to hire a Marketing Director who understands the value of digital advertising and the landscape of platforms that exist.

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Experience with digital marketing forms such as social media marketing and content marketing, required.

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Director of Marketing are often required to oversee and facilitate the activities of several different departments and offices.

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Director of Marketing requires some amount of technical expertise and experience.

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