Job Description

The Manager, Partnership Marketing will be responsible for proposing, and implementing marketing strategies that promote revenue growth generated through our Preferred Hotel and Consortia hotel business.

The role will focus 70% of your time dedicated to strategically planning, negotiating, securing and nurturing hotel marketing opportunities across Ensemble hotel partners and 30% of your time you will be focused on implementing and executing the related hotel events and support of the marketing team. The goal is growing hotel partner marketing and events program to their respective full potential and creating a name for the elevated hotel program initiatives, including but not limited to hotel revenue attachment, industry leading events and marketing properties within the industry.

This will include but not be limited to:

• Develop programs for the Ensemble network.
• Negotiating and securing contracts, working in close partnership with multiple stakeholders.
• Drive new opportunities through brand partnerships.
• Develop, execute and maintain marketing plans and campaigns – Working with the Events team to help create, manage and grow our event properties into becoming a must go to event that is profit positive stream.
• Building strong relationships within the travel industry and specifically within the hotel vertical.
• Growing and maintaining a strong relationship with every travel industry vertical and report KPIs to vendors and to our network of clients.

This requires an extremely talented and flexible individual who has a roll up their sleeves attitude and is comfortable with a strategic but hands-on position. They have the ability to relate and build successful relationships with a wide range of stakeholders, use creative marketing and analytics to influence, is a champion of the customer experience and of successfully driving and positioning brands. 

Key Accountabilities:

• Assist in the development of a strategic marketing plan with a focus on hotels using market research, competitive analysis, pricing, customer behavioral data and engagement, current marketing conditions, sales activities and business planning.
• Partner with Procurement, Product, L&D, Sales and Technology to curate the experience and implement and optimize the right mix of touch points, including presales ‘dreaming’, initial sales process, mid-trip communications and post trip follow-ups.
• Drive new business opportunities by sourcing, pitching brand partnerships and marketing alliances.
• Develop, manage and execute on marketing, advertising and promotional activities within the agreed marketing budget.
• Liaise and continually develop relationships with relevant vendors and suppliers; media and advertising, national tourist boards, luxury hotel chains, journalists and other key players in travel industry.
• Develop, grow and elevate the events to be the industry’s best, most sought after events and bring each to their respective revenue potential.
• Monitor, review and report on all marketing activity, ROI and against KPI’s. Develop recommendations and /or additional coop marketing initiatives that drive improvement.
• Plan, manage and coordinate and/or assist in company events and industry trade shows.
• Facilitate marketing and/or product presentations and educational webinars as required.
• Support the coordination of events including conferences, seminars, dinners, and training.

Qualifications

• 3- 5 years’ experience of as a leader in Partnership Marketing, preferably with a concentration working with hotels.
• Industry knowledge and relationships across all the key verticals and top agencies.
• Proven experience identifying opportunities and driving strategic partnerships and affiliations.
• Experience developing business plans for new initiatives.
• Strong analytical and project management skills.
• Ability to collaborate and connect effectively with multiple departments, partners and customers.
• Strong communication, writing and editing skills and ability to demonstrate versatility in writing formats.
• Budget-management skills and proficiency.
• Ability to think both strategically and tactically.
• Ability to work autonomously in an agile, fast paced, entrepreneurial environment with a track record of taking ownership and driving results.
• Must be highly organized and able to prioritize tasks in a fast-paced environment.
• Exceptional attention to detail.
• Strong organizational skills with the ability to set priorities based on alignment with business goals and strategic direction, define timelines and deliver to commitments.
• Some travel may be required.