Ensemble Investments is an entrepreneurial commercial real estate investment firm that specializes in the investment, development and management of hotel, multi-family, and life-science assets. Ensemble has a proven track record of investing with a variety of capital partners including institutional partners along with other high net worth private capital sources. Ensemble has tripled its AUM over the last 5 years to well over $2 billion and continues to expand rapidly with an active pipeline in excess of $3 billion.
Ensemble Hospitality is currently seeking a highly qualified Corporate Hotel Marketing Manager to join our Long Beach, CA headquarters. The successful candidate will Reporting directly to the Executive Vice President, Hotels.
Qualifications:
Three - Five years of experience in hotel marketing, social media and/or e-Commerce.
Responsibilities:

• Serves as the discipline leader for hotel marketing and partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies for diverse hotel portfolios.
• Responsible for creating a comprehensive marketing strategy that aligns with each hotel’s goals and positioning.
• Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPAR to a growing portfolio of 9 hotels.
• Manages all internal and external communication and owns digital presence, including but not limited to property websites, third party channels and social media while maintaining brand integrity.
• Identifies incremental marketing opportunities ranging from partnerships, third-party sites and CVBs.
• Expertly articulates campaign performance regularly to Hotel General Manager(s), Sales and Revenue Management leaders and corporate team.
• Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s).
• Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.
• Leads repositioning efforts in partnership with corporate team, General Manager, and hotel executive team.
• Serves as brand guardian/liaison, verifying all marketing reflects brand choice for each hotel.
• Partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
• Leads the strategic pull-through of continent and brand promotions and campaigns.
• Partners with Revenue Management to develop and execute promotional strategy efforts.
• Develops and manages property email marketing strategy, digital strategy across M.com and third-party sites, paid media campaigns and performance to verify proper execution.
• Runs, reviews, analyzes, and clearly articulates to stakeholders and owners the key marketing reports and adjusts strategy accordingly.
• Manages internal and external partners to verify deliverables are executed to support hotel strategy.
• Develops and overseas/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites. Partners with Hotel General Managers/Director of Sales & Marketing, where applicable.
• Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews, media investments and hotel positioning alignment.
• Monitors and provides recommendations for SEO and updates as needed.
• Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.
• Manages Brand.Com content (via EPIC, Efast, MDS Client, Hilton, Hyatt Community, etc.) OTA Content (via respective extranet sites) and Third-Party and Group Sites (via respective content management systems).
• Manages photography distribution including search photos, pre-arrival photo, and photo gallery management.
• Creates landing pages and Discovery Pages to enhance content, as applicable.
• Partnerships and Public Relations Management
• Sets overarching partnership strategy for hotel/cluster of hotels.
• Identifies and cultivates partnerships internally and externally.
• Managers cluster marketing strategies.
• Sets overarching PR strategy for hotel/group of hotels, outlining goals, pitch angles and target segments.
• Manages PR agency, if applicable, or PR messaging.
• Manages execution of PR events, promotions, spa, Outlet and Ancillary.
• Defines in-house F&B programming in partnership with F&B Director and manages execution, where requested by General Managers.
• Develops and implements social strategies where applicable.
• Manages paid social media budget and strategy.
• Assists in reviewing social media content calendars and collect local area and property events.
• Leads, own and direct asset development including hotel collateral, photoshoots (sourcing, planning on-site execution, post-editing, and distribution), etc.
• Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools.
• Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders; (e.g. General Managers, Sales and Revenue Leaders, Corporate Team, media representatives).
• Manages development and design of hotel collateral as needed.
• Plans out all pre-opening media, content and PR for new hotels and hotels transitioning into the portfolio.
• Completes other reasonable duties as requested by leadership.