Purpose:
Define, manage, and enhance the dealership image and brand in the market. Lead efforts to better understand, attract, and retain customers. Develop and manage marketing tactics to promote the dealership’s products and services through targeted efforts. Attract and retain talent and effectively engage marketing department personnel.
Job Responsibilities:

• Leads the development and implementation of the dealership’s annual marketing plan
• Leads the relationship with our digital ad agency and OEM partners related to all marketing efforts
• Collaborates with dealer leadership for all marketing efforts
• Coordinates a consistent merchandising and display strategy
• Develops and implements the dealer brand strategy including the and enhancement of the dealer brand
• Implements the dealership’s marketing strategies by leveraging resources aligned with the dealership’s values, mission, and goals
• Leads the development, communication, and assessment of marketing tactics (e.g. advertising, promotions, events, etc.) that reach targeted prospects
• Monitors market trends and may also utilize customer insight technologies such as Customer Relationship Management (CRM) applications to gain deeper customer understanding
• Utilizes our customer segments and determines how to pursue those segments through targeted solutions and services required
• Defines and manages the customer experience process (e.g. customer focus groups, customer satisfaction surveys, etc.)
• Define and manage advertising budget; develop monthly, quarterly, and annual advertising activities (e.g. TV, radio, newspaper, internet, social media, etc.)
• Acts as a liaison between the dealership and manufacturers’ marketing personnel and leverages manufacturing marketing resources
• Ensures appropriate marketing and public relations communications for Parts, Service, Sales and Rental departments for a construction equipment dealership
• Manages recruiting, staffing and employee development activities for employees reporting to this position
• Responsible for maintaining the company website, updating content to generate leads and promote the dealership brand
• Creates content for social media, email campaigns, video production and all other digital platforms

Experience, Education, Skills, and Knowledge:

• 5 years sales and/or marketing experience
• Familiar with John Deere and competitive products
• Proven ability to lead and inspire others
• Proven ability to communicate effectively one-on-one and within a group
• Proven ability to analyze and interpret internal and external marketing reports
• Familiar with statistical analytic applications and market research practices preferred
• Proven ability to be creative and innovative preferred
• Bachelor’s degree in business or marketing or equivalent experience

Relationships and Roles:

• Promotes and always embraces company Core Values.
• Sets an example in areas of personal character, commitment, organization and operational skills, work habits and company’s Safety Program.
• Must demonstrate the ability to interact and cooperate with all customers, company employees and company managers in a professional manner always.

Other Requirements:

• Must be able to pass pre-employment drug test.
• Authorized to work in US.

Benefits:

• Health, dental, vision,
• Paid Time off
• Paid Holidays

Salary: $100,000.00-$125,000.00 per year

EEOC STATEMENT:

Coastline Equipment provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, or marital status. Coastline Equipment complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.