WMEF Senior Manager, Digital Marketing 

This position will lead the overarching strategy and performance of WMEF’s digital properties, including websites, newsletters, livestreaming, and paid social. Our ideal candidate is audience-obsessed, has set up, optimized, and evaluated the performance of paid campaigns across multiple platforms, “speaks” SEO, and has experience developing and championing digital content strategies.

This role exercises strategic rigor to the implementation of an idea, ensuring integration of work between data, creative, and media, and aligning strategies with overarching business objectives and KPIs. Recognizes opportunities for change; creates competitive and breakthrough strategies.

Responsibilities:

• Leads all aspects of quarterly planning and digital strategy development across multiple businesses and platforms – websites, newsletters, and live streaming (NYFW only)

• Proactively advocate for breakthrough digital work leveragingexpertise, key learnings, best practices, and platform developments to ensure optimal audience engagement and results, including increased reach and engagement, community growth, and brand affinity growth

• Plan and execute all digital marketing, including Facebook Ads Manager, Google Ad, Words/Analytics, Email Marketing, YouTube, SEO/SEM & more.

• Be hands-on in setting up and optimizing paid campaigns on various platforms, including Meta, TikTok, LinkedIn, Twitter, and Google among others

• Drive organic traffic and improve website rankings with a strong understanding of SEO principles and strategies

• Partner with social media team to help understand,optimize and evaluate performance of paid campaigns

• Leverage data to guide recommendations about high performing content themes, targeting, and budget allocations across multiple platforms

• Continually evolve knowledge of your web and digital performance, competitive and media landscape, and evolving trends in consumer behavior

• Analyze campaign performance data and make data-driven optimizations to maximize performance

• Build and share monthly reporting with site, email, search, display and affiliate channel results and optimization

Requirements and skills:

• At least 6 yrs experience managing and growing large-scale client businesses, within a digital agency environment a plus

• Excels at writing creative briefs that are based on a single-minded thought that clearly explains the intended campaign experience to inspire big ideas

• On top of the latest fashion industry and pop culture trends, breakthrough creative campaigns, and emerging technologies

• Ownership of paid media, performance strategy and implementation across channels

• Experience navigating within native platforms such as Google, Meta, TikTok, LinkedIn, Twitter, and others from a paid perspective, as well as working with search and programmatic vendors/platforms

• Solid grasp of SEM techniques and platforms to develop and execute effective paid advertising campaigns that maximize visibility, conversions, and ROI

• Keen business acumen married with a deep knowledge of social/digital media trends including knowledge of nuanced online audiences/communities and how to target them effectively

• Experience in refining campaigns in real-time to optimize against established goals

• Expert knowledge regarding existing and emerging advertising platforms and tech stacks

• A clear understanding of measurement and reporting, experience with tools and analytics

• Ability to collaborate effectively with other teams, including Creative, Development/Analytics, and Social Media, to meet common goals

• A passion for audience building, real-time storytelling, and data

• A demonstrated and proven ability to effectively communicate with third-party vendors, internal leadership and lead with a sense of confidence and gravitas

• Excellent verbal and written communication and presentation skills

• Stellar time-management skills

• Ability to work non-traditional hours, including nights, weekends, and holidays, especially during key fashion months (February, September)

• Team player who operates well in a dynamic, all hands-on deck environment

• Experience in managing junior staffers a plus