ESSENTIAL DUTIES AND RESPONSIBILITIES

Key role responsibilities

• Support the Marketing Director and Manager in creating and executing marketing strategies to achieve company and community business objectives, including branding campaigns, content generation, customer experiences, and marketing technology.
• Develop an understanding of Elme platforms to support marketing throughout all stages of the customer lifecycle.
• Collaborate closely with Regional and Community Managers to understand their business needs and challenges, creating strong partnerships and enhancing customer satisfaction.
• Focus on brand advocacy, ensuring consistency across all touchpoints.
• Utilizes marketing analytics and metrics to assess campaign effectiveness and refine strategies as needed.
• Monitor competitor landscape and industry trends to maintain a competitive edge.
• Oversees relationships with external vendors, agencies, and partners to bolster marketing endeavors.
• Keep current with emerging digital marketing technologies and trends to drive innovation and efficiency; and enhance customer experience.
• • Support the financial management of marketing budgets in adherence to company policies, monitor for accuracy and identify potential variances.
  • Ensure accuracy of online presence for portfolio including proper integration, lead tracking, and accuracy of data
  • Troubleshoot issues with communities, assisting with integrations, testing, and staying in-the-know of updates and changes within marketing technology systems and processes through marketing help desk management.
  • Manage marketing help desk tickets daily.
  • Perform quarterly audits for corporate and community websites, social media accounts and ORM.
  • Create and deliver monthly marketing performance reports to external and internal stakeholders that clearly explain program effectiveness, benchmarks, and opportunities.
  • Assist in the launch process of new communities to ensure all necessary brand assets, credentials and collateral align with brand standards.
  • Train community teams on best practices, relevant platforms, and customer service expectations as relevant.

  Internal Communications

  • Actively promotes cross-sharing of best practices across property teams through internal communication platforms.

EDUCATION AND/OR EXPERIENCE

• 2 years of property management experience or equivalent time spent in an entry level marketing role
• Yardi experience a strong plus
• Proficiency with Microsoft Office Suite required
• Ability to organize, prioritize, and manage projects/tasks with tight deadlines and spanning multiple departments
• Strong sense of responsibility for delivering results, making sure issues are addressed and resolved with urgency
• Ability to collaborate and self-motivate in a hybrid work environment
• Data analysis skills, to extract value from reporting tools
• Excellent communication skills
• Knowledge of Yardi products, particularly Site Manager and CRM