Drive Social Media is one of the fastest-growing advertising technology companies in the country. Born out of necessity to provide the best return on investment for our partners, Drive Social Media has developed a cloud-based advertising management platform to achieve better campaign results and transparency while improving advertising efficiencies to stimulate revenue growth.

The Associate Vice President of Strategy plays a pivotal leadership role, driving the company's strategic direction and spearheading growth initiatives across multiple markets. This role involves direct supervision of the Directors of Strategy in their respective markets, with a reporting line to the Chief Operations Officer. The AVP of Strategy will lead a team of strategists and analysts to assess market trends, identify growth opportunities, and develop actionable strategies to drive business success.

Additionally, the AVP is responsible for spearheading the training and development initiatives within the Strategy Department across Drive Social Media's offices. This includes nurturing talent at various levels, from Associate Account Executives to Senior Directors of Strategy.

Responsibilities…

• Develop and implement strategic plans to drive business growth and profitability. Lead market research and analysis to identify trends, opportunities, and competition.
• Responsible for the financial success of the book of business under their purview, including achieving retention goals, assisting in achieving profitability goals, and forecasting financial outlook.
• Manage and mentor a team of strategists and analysts to ensure alignment with company goals and objectives. Provide strategic guidance and support to the executive team on key business decisions.
• Collaborate with cross-functional teams to develop and execute marketing campaigns that drive brand awareness and customer engagement.
• Monitor and analyze the competitive landscape to identify potential threats and opportunities.
• Drive innovation and continuous improvement in strategic planning processes.
• Review and approve all addendums and credit requests for all accounts under their purview. 
• Conduct weekly one-on-one meetings with all associated Directors of Strategy to discuss retention, account health, and staff development.
• Conduct quarterly skip-level one-on-one meetings with all associated strategy team members to discuss their development and account health. These meetings should include a comprehensive audit covering meeting types, accounts, training and development, addendums, overall performance, and retention.
• Participate in the hiring process, including interviewing and onboarding new employees. Develop and implement training programs to ensure staff are equipped with necessary skills. Document employee performance and maintain accurate records.
• Perform other related duties as assigned.

Requirements…

The ideal candidate will have/be:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• 8 years of experience in strategic planning, marketing, or related fields.
• 5 years of experience working with a variety of paid media channels, including Meta Ads and Google Ads, at a marketing agency or in-house team.
• Demonstrable experience with digital campaign planning and a solid understanding of marketing and advertising techniques.
• A people person with a genuine desire to drive financial growth for small to medium-sized businesses.
• Ability to think adeptly around both creative and analytics to drive ROI.
• Strong grasp of media buying best practices.
• Strong leadership and management skills with the ability to motivate and inspire teams.
• Knowledge of Google Suite; working knowledge of SalesForce software is a strong advantage.
• A true leader who is not afraid to call out team inefficiencies.
• Up to 25% travel required.

Why Drive Social Media…

Over the past 10 years, we’ve been keeping up with the massive shifts in consumer attention to online platforms like Facebook, Instagram, Amazon, and Google and we pride ourselves on comprehending and delivering the industry’s best practices and solutions to our partners.

Come join our 200 employees at AdWeek’s Fastest Growing Agency, Inc. 5,000’s six-time award winner, and we’ve also been featured in Harvard Business Review, Forbes, AdWeek, NBC, Smart Insights, Glassdoor, NHL.com, Buzzfeed, Entrepreneur Magazine, Startup Grind, Business.com & Medium Business Journal.

To find out more about us, check out our Culture Insight Video: https://careers.drivesocialnow.com/

Benefits…

• Eligible for full health, dental, vision benefits within the first 90 days of employment
• Drive Social Media pays 100% of premiums for STD, LTD, and Life Insurance
• 401k with up to a four percent match after your first full year at Drive Social Media
• Agile and fast-paced environment
• Our office is located at 906 Olive st, Suite 700, St Louis, MO, 63101 with easy access to public transportation and nearby paid parking options. We're happy to help you find the best fit for your commute

Brand new offices…

• Saint Louis’s office is outfitted with a hidden speakeasy (let’s see if you can find it)
• Miami has a gorgeous view in the heart of Brickell
• Atlanta office was recently built in January of 2021 in Buckhead
• Nashville’s spacious office is 2 blocks from Broadway & Assembly Hall
• Tampa's office overlooks the Gulf from the heart of the Westshore Business District

Drive Social Media does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

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