We are seeking an experienced and innovative Digital Marketing Manager to join the team at Diamond Braces. The Digital Marketing Manager will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company and orthodontic services.
The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The Digital Marketing Manager will work closely with cross-functional teams to drive brand awareness, increase lead generation, and ultimately drive revenue growth.

Who We Are

At Diamond Braces, we believe in creating a brighter future and enhancing the quality of life through healthier smiles. Upholding our “No Smile Left Behind” philosophy, our mission is to offer customer-centric orthodontic care that is founded on Affordability, Accessibility, and Amazing customer service (the ‘AAA Experience’). We are committed to ensuring every individual can embrace the confidence that comes with a healthy and happy smile.

Since our founding in 2000, Diamond Braces has continued to earn the trust of thousands of clients and create better access to orthodontic care throughout the Tri-State area. We have created over 100,000 new smiles (and counting) and expanded to include multiple locations, with over 60 Orthodontic practices providing high-quality care for our patients. Our vision is to treat patients and employees with the highest ethical standards.

Our goal for the future is to increase our footprint through underserved communities and provide quality orthodontic care for generations to come. We have become known for being one of the most experienced and affordable orthodontic providers, passionate about delivering expert care and making people smile.

What you can expect with a career at Diamond Braces:

• Competitive salary
• Health, Dental, and Vision insurance packages
• PTO
• 401(k) with company match
• Discounted orthodontic care for you and your family
• Ample growth & advancement opportunities

Essential Functions

• Develop and implement digital marketing strategies to drive brand awareness, lead generation, and customer acquisition
• Plan and execute digital marketing campaigns across multiple channels including email, social media, display advertising, SEO, PPC advertising
• Lead the Social Media Team, coaching and developing to create excellence in our social media presence
• Manage and optimize company website and landing pages in partnership with the Web Development team for user experience and conversion rate optimization
• Develop and implement CRM strategies to segment customers, personalize communications, and optimize customer journeys
• Implement automations and workflows to streamline processes and improve operational efficiency
• Conduct market research to identify industry trends and consumer preferences, and utilize insights to inform marketing strategies
• Analyze campaign performance metrics through business analysis and reporting, providing regular reports to senior management, highlighting key insights and recommendations for optimization
• Develop clear KPI’s on departmental performance, driving a focus ROI
• Stay current on digital marketing trends and best practices, continuously evaluating an recommending new channels and tactics to improve campaign performance
• Collaborate with cross-functional teams to ensure alignment and consistency in brand messaging across all channels
• Manage relationships with external vendors and agencies as needed, ensuring deliverables are met on time and within budget

* Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
*Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.