About the team:

As part of our B2C Growth Marketing team supporting Dice.com (tech career marketplace), you will build and manage the programs and campaigns that drive acquisition and engagement across the full B2C customer journey with a heavy emphasis on email campaigns. We are focused on providing excellent customer experiences for tech professionals who use Dice to manage their tech career, while driving continuously improved tech professional (candidate) acquisition and engagement.

About the role:

As Marketing Manager, B2C Email and Campaigns, you will partner with members of the Product Development and Sales teams to ensure that we meet tech professionals where they are along their career journey, driving engagement with Dice jobs and career content. You'll leverage all marketing channels including email, paid digital, live and virtual events, and social media to create an integrated campaign experience for our target audiences. You'll partner with the Brand and Content Team to determine the types of content and experiences that will create accelerated tech professional engagement. You will manage data integration strategy required to facilitate best-in-class lifecycle messaging programs. Responsibilities:

• Lead campaign design for integrated B2C marketing campaigns to drive candidate growth and accelerate Dice.com platform usage
• Leverage trigger-based and campaign-based email programs via Iterable to deliver cohesive value throughout the candidate lifecycle
• Be a thought leader for integrated campaigns and best practices, partnering in developing and executing integrated campaign strategy across all tech professional segments
• Coordinate and execute data-driven lifecycle marketing campaigns across various channels, including email, push notifications, and in-app messaging, to boost tech professional engagement
• Conduct A/B testing on campaigns to optimize performance and maintain customer journey map
• Collaborate closely with the B2C Growth Digital and Product Marketing Managers, Product, and Engineering teams to facilitate day-to-day campaign execution, optimization, and data integrations
• Ensure visual identity and message consistency throughout the tech professional journey and all communications
• Generate and present weekly/monthly marketing reports, analyzing and summarizing campaign performance, offering valuable insights for ongoing enhancements
• Actively contribute to a team culture emphasizing testing, optimization, and continuous improvement of the tech professional experience through effective lifecycle marketing strategies

Why we're hiring for this role:

We are implementing an integrated campaign approach to reach our target audiences to support Dice's growth goals for new candidate acquisition and existing candidate engagement. You will be the principal driver of this shift and make an org-wide impact by leading cross-functional collaboration, campaign strategy, design, and implementation. Within B2C Growth campaigns, our lifecycle marketing programs play a critical part of supporting tech professionals in achieving career success, and this role delivers candidate value through email and integrated campaign communications.

In the short term you will:

• Evaluate our B2C Growth lifecycle marketing program and make recommendations for optimization of programs
• Support the development of our B2C customer journey, and identify gaps in needed candidate skills/job titles that will form the basis for our first integrated campaigns
• Identify opportunities for improvements within our Iterable data integrations and campaign journeys

In the long term you will:

• Deliver creative campaigns that demonstrate the value of Dice's tech professional marketplace, while consistently delivering on OKRs (Objectives and Key Results) and meeting KPI goals
• Analyze program effectiveness and regularly share performance and insights with actionable improvement with Senior Leadership Team
• Design exceptional experiences for Dice's tech professional audience that drive strategic growth and support our tech career marketplace ecosystem

What you bring to the team:

Required:

• Experience shaping and managing web and digital strategies and channels
• Insatiable curiosity that drives continuous learning about modern Marketing and growth practices, as well as an ongoing test and learn practice
• Ability to execute with urgency
• Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions
• Excellent project management skills with the ability to manage multiple campaigns and priorities in a fast-paced environment
• Strong communication and collaboration skills, with the ability to work effectively across cross-functional teams
• Creative thinking with a keen eye for design, copywriting, and messaging, and a focus on delivering compelling tech professional experiences
• Proficiency with marketing email service provider systems like Iterable, Braze, or Responsys.
• Experience creating and editing HTML email templates
• Experience with email data insertions (i.e. Handlebars templating engine)
• A successful track record of planning and launching successful integrated campaigns targeted to consumers
• Ability to develop campaign maps in visual tool like LucidChart and to think through each touch point in the customer journey, creating a cohesive experience
• Ability to utilize analytics tools (e.g., Excel, Google Analytics, etc.) for data-driven decision-making

Preferred:

• Iterable proficiency strongly preferred
• Working knowledge of CMS platforms (i.e. WordPress, Bloomreach, other)
• Experience translating Figma designs into email templates
• Basic proficiency in SQL applied to Marketing use cases