Data Networks has been simplifying enterprise IT since 1983. We are a leading IT solutions provider located in Hunt Valley, Maryland focusing on Education (K-12; Higher-Education), State and Local Government, Healthcare, and Commercial customers. We hold significant contracts throughout the region and work with a broad range of leading manufacturers to provide single-source simplicity. Our comprehensive solutions include products and professional services in the areas of client computing, data center, networking, cyber-security, cloud services and managed IT services.

Data Networks has an exciting opportunity for a dynamic and experienced Marketing Manager to develop and execute the company’s marketing strategies and activities, with a special focus on directing lead generation efforts for enterprise professional IT services and Managed IT Services. Reporting to the Director of Sales, the Marketing Manager will oversee a dedicated team of marketing professionals and actively participate in the daily tasks of the team, embodying the role of "player-coach." The Marketing Manager oversees the corporate-wide go-to-market strategy, ensuring it aligns with our core business, maintains our competitive position, and responds effectively to evolving market demands.

Knowledge and Skills

• 10 years of B2B marketing experience in a management role with a technology organization. The ideal candidate will have had recent experience leading internal and external strategic communications programs in the technology services provider industry and/or systems integrator environment.
• Demonstrated success in business development and key account development with the ability to work to achieve ambitious sales targets.
• Must be entrepreneurial, motivated, high-energy individual, creative, results-oriented and dedicated to the highest levels of goal setting and achievement.
• Must be willing to travel as needed for conferences, tradeshows, and other in-person events and meetings.
• Experience with a major CRM or ERP platform (e.g. NetSuite, Salesforce) and with a a major Marketing Automation platform (e.g. HubSpot, Marketo).
• M.B.A. preferred, with a concentration in Marketing.
• Possess the ability to demonstrate clear accountability for marketing innovation, strategic positioning and tactical execution that has resulted in significant marketplace successes.
• Proven ability to develop and successfully articulate to the marketplace how the company and its product lines and service offerings add value; Must be able to sell/implement that vision.
• Strong management and leadership skills required to favorably influence customers, executives, peers and staff.
• Must possess the ability to generate strategic ideas and sell/implement those ideas.
• Demonstrated writing, editing and communication skills.
• Must work well as a member of a team, demonstrate a proactive and responsive communication style, and possess the ability to enact change.

If you are looking for an opportunity to grow with a highly motivated team and have a rich technical knowledge base along with the positive energy for customer relations, this position may be for you! We are looking for a candidate that is excited about our mission: Empower, Inspire, Transform. Tech with Purpose. The selected candidate will also share our core values, including Be the Customer, Trust the Team, Find Your Balance, Learn and Grow, and Own It!

Job Duties and Responsibilities

• Develop, enhance, and help execute the company’s marketing strategies for product and professional services offerings, and Managed IT Services.
• Build on the company’s established brand identity to conceptualize and create promotional materials, literature, web content, digital and social marketing.
• Define the annual marketing campaign strategy and manage a calendar of promotional activities to enhance the company’s visibility in the marketplace.
• Build programs to attract new customers and retain/expand share of existing customers.
• Work with the Solutions Marketing Manager to support sales efforts through conference and event participation, print and digital communications, PowerPoint presentations, training, and customer meetings.
• Work with the Marketing Automation Specialist to oversee list maintenance and selection, plus marketing automation tools and workflows via HubSpot.
• Oversee public relations, corporate communications, and internal communications.
• Oversee all RFP and contract response efforts.
• Oversee vendor partner relationships and all Marketing Development Fund (MDF) capture and use efforts.
• Direct and manage the efforts of a two-person Marketing team.
• Help ensure revenue growth to exceed revenue objectives by providing the sales force with the leads and tools needed to reach/exceed its goals. Identify opportunities to grow the business in conjunction with engineering, sales, and account management.
• Hit monthly Sales Qualified Lead (SQL) targets and work with the Director of Sales on lead nurture and development tactics.
• In coordination with the Manager of Information Technology and President, manage the company’s use of CRM software, conducting trainings, showcasing software improvements, and maintaining familiarity with reporting.
• Drive services position within the marketplace through strategic development of detailed marketing and business plans in support of current and new programs, communicate strategic direction and implementation plans to sales management, and research and analyze competitive activities and pricing.

Compensation

We offer a competitive compensation plan and a comprehensive benefit plan including generous time off, medical, dental, vision, flexible spending or HSA, life insurance, 401k, employee assistance program, long-term and short-term disability insurance, and opportunity for remote and hybrid work for eligible positions.

Additional Information

Candidates must be able to provide proof of eligibility to work in the United States.

Data Networks is an Equal Opportunity Employer.

Job Type: Full-time

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• B2B marketing: 10 years (Required)
• Marketing management: 10 years (Required)

Ability to Commute:

• Hunt Valley, MD 21031 (Required)

Work Location: In person