Wondering what’s within Beckman Coulter Diagnostics? Take a closer look.

At first glance, you’ll see that for more than 80 years we’ve been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and you’ll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.

Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges.

The Senior Manager, Digital Marketing for Beckman Coulter Diagnostics is responsible for leading the development and performance of comprehensive digital marketing strategies aligned with Beckman Coulter’s business objectives. Additionally, they are responsible for developing standard work and business processes that pull together cross-functional, global team members to drive digital marketing initiatives forward. Furthermore, the manager should adapt to changing business environments and demonstrate proficiency in change management strategies to foster a culture of flexibility within the team.

This position is part of the Global Marcom & Brand team located in located in Brea, CA and will be hybrid. At Beckman Coulter, our vision is to Relentlessly Reimagine healthcare, One Diagnosis at a Time.

You will be a part of the Digital Marketing Team and report to the Director, Global Marketing Communications & Brand, responsible for leading the overall brand and Global Marketing Communications at Beckman Coulter. If you thrive in a multifunctional, global role and want to work to build a world-class Global Digital Marketing organization—read on.

In this role, you will have the opportunity to:

• Digital Strategy Development: Lead the development and performance of comprehensive digital marketing strategies to ensure every customer interaction meets or exceeds the desired customer experience, laddering up to Beckman Coulter’s business objectives.
• Digital Campaign Management: Plan, action, and monitor integrated digital marketing campaigns across various channels, including but not limited to, search engines, social media, email, paid media, and display advertising. Utilize data analytics tools to track, measure, and report on the performance of digital marketing initiatives, providing insights and recommendations for continuous improvement.
• Content Strategy, SEO and SEM Optimization: Collaborate with the creative and content team to develop engaging and informative digital content that captures target audiences where they are and at the right time. Develop and action SEO and SEM strategy, including optimization to improve search engine rankings, drive organic traffic, and maximize ROI on paid campaigns.
• Marketing Technology (Salesforce & Marketo): Stay updated on the latest digital marketing trends and technologies and implement innovative tools to enhance campaign performance. Leverage Marketo to stand up and manage email marketing campaigns, focusing on audience segmentation, A/B testing, lead scoring and automation to nurture leads and drive conversions on landing pages and forms. Leverage the right content at the right time. Experience building ABM campaigns in Marketo is a plus.
• Team Leadership: Lead and mentor a team of digital marketing professionals, fostering a culture of collaboration, creativity, and excellence.

The essential requirements of the job include:

• Bachelor’s degree in Marketing, Business, or a related field with 14 years of experience or Master’s degree with 12 years of experience.
• Proven experience in digital marketing, content marketing and lead generation preferably in the healthcare or life sciences industry
• Strong knowledge of SEO, SEM, social media, email marketing, and web analytics.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics including GA4, Marketo, SiteCore, AdWords, and social media management tools).
• Excellent analytical and project management skills, skilled in leading and inspiring teams, fostering collaboration, and aligning strengths with organizational goals.

It would be a plus if you also possess previous experience in:

• Marketo Certification
• Digital Marketing Certification
• Google Analytics Certification

The salary range OR the hourly range for this role is $140,000-$160,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.

At Beckman Coulter Diagnostics we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Diagnostics can provide.

This job is also eligible for bonus/incentive pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation.