Who We Are

We're a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

Location: Los Angeles

About the Team:

Crunchyroll is looking for a Marketing Manager for the United States, Canada, Australia and New Zealand region (UCANZ). You will report into the Director of Marketing for UCANZ, and roll up into the Regional Marketing team. You will support business growth for the Crunchyroll brand in the UCANZ region, support title launches and brand programs and play an essential coordination role with global line of business teams.

The Marketing Manager is a creative and strategic expert in the streaming industry, anime, and pop culture, responsible for insight-driven campaign planning, world-class execution, and regional audience engagement. They collaborate closely with the social media manager and various teams, taking direct ownership of SVOD, title, and brand campaign launches' success.

About the Role:

• Implement strategy for UCANZ multicultural and college audiences through digital channels, special projects/events, and other creative GTM methods to deepen the relationship with our extended audiences, improve viewership and streaming subscriptions, grow our awareness footprint, and use all organic marketing efforts to reach users in meaningful and engaging ways.
• Assist the execution of global and regional (digital) brand-campaigns and events, in partnership with the SVOD and Events Managers. This may include college marketing and multicultural programs; theatrical releases campaigns and streaming events; partnership campaigns (eg. e-Comm partners;) experiential and convention activation campaigns
• Facilitate communication with centralized internal Marketing, Audience Development, Creative Service and Accounting teams
• Manage non-digital marketing programs and sponsorships (ex. for College Marketing) along with experiential marketing activations (ex. music festivals for awareness)
• Manage incoming project requests, timelines and stakeholder communication. May include activities like: Content brief creation for campaigns managed internally or with external agencies or third parties
• Partner with agency or creative team for asset requests and specifications
• Partner with the localization team for any translations
• Collaboration with Sony/SPE and the Theatrical Marketing team for any requested assets for Paid Media / Digital campaigns in market
• Analyze performance across all campaigns and make strategic optimizations to achieve and exceed brand and growth KPIs
• Contribute to the growth of Crunchyroll's owned digital/awareness footprint in UCANZ (US, Canada, Australia, New Zealand, with focus on multicultural and college communities in the US)
• Work with tech/product teams related to multi-language Spanish-speaker streaming service needs (landing pages, show pages, SVOD content curation guides, and blog)
• Maintain weekly reporting dashboards and track KPIs that will be used to develop and support business strategy and provide insight to senior leadership, company partners, licensors, and partners; including channel growth, cost per metrics, content performance, social listening, competitive analysis, and response management reporting (Team effort in collaboration with SVOD marketing manager)
• Develop and contribute to global processes, marketing and social media best practices, with regular experimentation, research, and professional development; be willing to perform abilities beyond your areas of expertise
• Close collaboration with the larger Crunchyroll organization, including our in-house digital creative squad, global marketing teams, Sony Pictures Entertainment/Television, and external partners

About You:

• 5 years of marketing campaign experience (budget, concept, planning, integration, and reporting)
• Direct-to-consumer, entertainment industry or streaming platform marketing experience required
• Demonstrated expertise of marketing campaign management and technologies, how to tailor activations to your audiences, and what approaches works best to meet specific marketing goals
• Demonstrated experience developing business cases and ROI analyses that secure additional marketing investment
Experience leading projects and small teams from concept to completion
• - and then, from distribution to analysis – you have a test/learn mentality and are maniacal about measurement and optimization
• Knowledge of the modern anime landscape, the Crunchyroll ecosystem, and broader gaming, geekdom, pop and college culture, as well an understanding of multicultural communities
• High degree of proficiency with Creative Asset Management systems
• Required Language: Fluent written and spoken English, Spanish a plus
• Required Education: BS required, ideally with background in Marketing, Communications, Journalism, PR, Film/TV, or related field
• Some national, and international travel, may be required

Questions about Crunchyroll's hiring process? Please check out our FAQ

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email accounts. If you have any questions of the authenticity of a Crunchyroll job offer, please contact recruiting@crunchyroll.com before giving away any information.

About Crunchyroll

Crunchyroll connects anime and manga fans across 200 countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.

Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast.

The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Our Company Values

You'll see these in action if we're lucky enough to have you:

• Courage - When we overcome fear, we enable our best selves.
• Curiosity - We are curious, which is the gateway to empathy, inclusion, and understanding.
• Service - We serve our community with humility, enabling joy and belonging for others.
• Kaizen - We have a growth mindset committed to constant forward progress.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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