1 SVP, Strategy Job in Glastonbury, CT

SORT BY

SET JOB ALERT

OFF

Details...

SVP, Strategy

Cronin Company

Glastonbury, CT | Full Time

$180k-241k (estimate)

4 Months Ago

SVP, Strategy

Cronin Company Glastonbury, CT

$180k-241k (estimate)

Full Time | Business Services 4 Months Ago

Save

Cronin Company is Hiring a SVP, Strategy Near Glastonbury, CT

Senior Vice President, Strategy

About Us

Cronin is a proudly independent, full-service advertising agency that leverages the exponential force of creativity to help brands stand out and achieve their organizational objectives. While our work spans all categories, we have particular strength in Health Care, Financial Services, Consumer Products & Services, and B2B. We’re building on our 75-year history of innovation, strategic smarts, and award-winning creativity to deliver powerful, end-to-end client experiences. Our team combines Big City agency experience with Small Town client service to ensure long-term success for our clients and our agency.

About You

You espouse characteristics of our inspirational mascot – the goat. Like our Chief Motivating Officer, Birch, you are curious, nimble, inquisitive, and pretty darn smart. You are also a team player who leads by example and inspires all those around you in order to bring out the best in others.

You possess an entrepreneurial, builder mindset and are comfortable working in less-defined environments where you will need to create not only the “what” but also the “how”.

You are a good communicator who is able to convey your points of view clearly and succinctly, while supporting them with data and logical rationale.

You have professional confidence and gravitas, but not hubris, that allows you to be perceived as a senior strategic partner to your clients and your agency colleagues. Your confidence allows you to effectively defend your positions with other senior professionals, while also being open to others’ points of view, as appropriate.

You enjoy new challenges and embrace involvement in new business activities.

Overview

The SVP, Strategy oversees the strategy and planning process for all clients and drives the vision of the strategy COE for the Agency, through work for clients and in assistance with new business. The SVP, Strategy is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and can manage, lead, and develop team member’s strategic abilities. The SVP, Strategy is recognized as the expert on the brand, industry, and consumer. The SVP, Strategy is a generalist with meaningful experience in various brand categories such as consumer products, consumer services, healthcare, and financial services. You also are adroit working with brands competing in B2B, B2C, and B2B2C environments.

Essential Functions

Maintain an in-depth knowledge of current strategy industry news and brand business (current and historical perspectives) with a focus on upstream initiatives.
Lead in creation of strategic approaches that addresses Consumer, Brand, and Business tensions or opportunities.
Adept and interested in proactively leading and elevating strategic thinking across a portfolio of brands and running strategic projects. You are an owner vs. an advisor.
Guide and support team in data analysis to identify business, consumer, and brand insights to inform strategic approach to deliver business objectives, using syndicated and proprietary data resources.
Clear data storyteller and problem solver. Can identify meaningful, singular, useable insights/tensions.
Drive Innovation and Thought Leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients.
Write and deliver strategies and POVs as well as oversee the translation of these strategies into the final recommendations.
Create the vision, structure, and operating principles for a first-class Strategic Planning function that aligns with Cronin’s mission, vision, client load, culture, and values, as well as our ability to invest.
Provide vision, direction, management, and support to individuals within the team to ensure their work aligns with our mission and goals.
Be familiar with widely used and emerging insight tools and media technology, channels, and terminology.
Form collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary.

Supervisory Responsibility

Supervises our Strategist.

Reporting Relationship

This position reports to the EVP/COO.

Qualifications

Bachelor’s degree or higher in advertising, marketing, business, psychology, or similar area; graduate degree preferred.
10 years of experience in brand planning/strategy with progressive levels of responsibility, with at least 5 years of this experience at leading advertising agencies.
5 years of previous experience managing a Strategic Planning function and/or team of strategists.
Ability to strategically plan campaigns to align with clients’ strategic goals and KPIs.
Pitch experience with proven track record.
Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.).
Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly.
Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills.
Ability to translate data into viable business solutions to enhance strategies and meet deliverables.
Proven experience uncovering critical insights that lead to exceptional strategic briefs that then direct powerful creative.
Excellent leadership ability to drive team to deliver results.

*This is an exempt position.