Be a part of the outstanding team at the Sheraton Woodbury St Paul. The Sheraton Woodbury is seeking an experienced and energetic individual to fill the position of Director of Sales and Marketing. The ideal candidate will implement strategies and a business plan to develop a customer base and create new relationships. The DOSM will work closely with the commercial strategy team to promote the property to all segments.

Crescent Hotels and Resorts is an industry leader in hotel management and proudly offers robust compensation, incentive, and benefits packages along with a career path for our associates which celebrates their success.

Crescent was started with a deep belief in our people, encouraging them to apply their energy, passion, and unique abilities to make our hotels run remarkably. Our guests benefit from what each associate does as a part of this shared vision. We live the belief that we are successful because of our associates and that every role is important. As you grow, so does Crescent. We value you and what you do. We manage properties of every size and major brand across North America. Our goal is to hire the best people and prove that we are the only place you will ever want to work. Join us on that journey and explore the opportunities with us.

What will you be doing?

Director of Sales & Marketing will develop, implement, and maximize the business plan with effective strategies through direct sales, integrated marketing, and revenue management. This person will ensure effective internal and external communications with clients, potential customers, associates, and ownership.

The DOSM will direct the solicitation efforts of the sales team while overseeing rate, date and space commitments for group, banquet and catering customers. The DOSM is also responsible for maximizing total and ancillary revenue. 

Interview, hire, train, deliver performance evaluations, resolve problems, and provide open communication.

Ensure training programs are conducted regularly and Crescent standards of performance are met. Give guidance and counsel staff toward improvement. Ensure the sales team is proficient in working with brand channels, Cvent, Wedding websites and more.

Compile and/or direct the preparation of reports pertaining to the operation of the hotel to include, but not limited to, the annual budget and business plan, monthly forecast, pace reports, action plans, production reports and weekly summaries.

Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets. Participate in local organizations to develop business such as Chamber and CVB.

Develop and conduct persuasive verbal sales presentations to prospective clients, to ownership and associates. Internally promote Crescent programs.

Prospect, entertain and meet in person and virtually with customers and clients, some of which will require travel.

Communicate both verbally and in writing to provide clear direction to the staff. Work with the digital and revenue team on promotions through third party channels.

Initiate preparation of computerized annual budget and business plan and execute plans as outlined, critically examining, and adjusting as deemed necessary by current market conditions.

Organize and/or attend scheduled sales department and related executive team meetings. Participate in associate recognition and key community activities.

Perform any other job-related duties as assigned

Brand knowledge a plus

Local market experience is a plus

Excellent leadership, communication, interpersonal, sales and closing skills