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Manager, Product Strategy (Brand Management)
$156k-197k (estimate)
Full Time | Retail
3 Weeks Ago
Coterie is Hiring a Manager, Product Strategy (Brand Management) Near New York, NY
The Role:Coterie is looking for a Manager, Product Strategy to lead product strategy definition, positioning, and go-to-market for multiple initiatives across the digital and physical product ecosystem. They will make meaningful, data-driven, consumer-centric, and business-aligned decisions throughout development and after launch to ensure we meet/exceed business objectives.
This role will serve as a product leader and must understand the interplay between product design, sourcing, manufacturing, quality, brand, marketing, business goals, and claims to drive and streamline decision making and go-to-market strategy.
The ideal candidate for this role is a collaborative teammate that can wear many hats and is a strategic and thoughtful communicator, able to distill clarity out of ambiguity. The Manager, Product Strategy will develop a strategic roadmap while also quarterbacking strategy through GTM of the 1-2 year release cycle. This role will sit on the Product Marketing & Management team and report directly to the Head of Product Marketing & Management.
Requirements You Will:
Benefits:
This role will serve as a product leader and must understand the interplay between product design, sourcing, manufacturing, quality, brand, marketing, business goals, and claims to drive and streamline decision making and go-to-market strategy.
The ideal candidate for this role is a collaborative teammate that can wear many hats and is a strategic and thoughtful communicator, able to distill clarity out of ambiguity. The Manager, Product Strategy will develop a strategic roadmap while also quarterbacking strategy through GTM of the 1-2 year release cycle. This role will sit on the Product Marketing & Management team and report directly to the Head of Product Marketing & Management.
Requirements You Will:
- Define product strategy, performance targets, and future release strategy for multiple products to achieve innovation objectives.
- Own the cross-functional strategy-setting process from concept to go-to-market briefing and manage stakeholders to ensure decisions ladder up to product strategy and financial targets.
- Make pricing, case count, product size, and initial sales volume recommendations to our Sales, Supply Chain, and Operations teams.
- Work cross-functionally with R&D, regulatory, and QA to define product testing requirements to achieve performance claims.
- Recommend product positioning and the messaging hierarchy, working closely with Consumer Insights and R&D to ensure we design for our target consumer persona(s) and our Brand/Creative teams to ensure messaging hierarchy is reflected in the creative and campaign execution.
- Partner with our CX team for new product training, and optimize the feedback loop on customer feedback, requests & complaints.
- Monitor in-market performance with our Data Analytics team to provide cross-functional readouts and strategic recommendations to improve ongoing product performance.
- Compile competitive market research and educate the team at large about what others in our space are doing, successfully and unsuccessfully.
- Closely follow emerging technology, consumer, and societal trends to ensure product positioning and strategy aligns with our core brand principles.
- 3-5 years of experience across brand management, product management, product development, management consulting, or similar; candidates with deeper experience are encouraged to apply as well and title/level may be reconsidered
- Experience with physical consumer products
- Bachelor's Degree in a relevant discipline, MBA a plus
- Physically located in the United States
- Willing to travel domestically on occasion
- A strong collaborator with experience leading cross-functional teams and managing stakeholders
- A proven ability to define an opportunity based on real-world insights, set product strategy and success criteria, develop competitive positioning, and build product requirements to align cross-functional teams
- Experience working with e-commerce product teams is a plus
- An understanding of project management, capable of identifying interdependencies between functions
- An ability to transform and refine day-to-day progress into periodic updates and decisions for leadership, who will trust you to manage the details
- Strong communication and strategy skills with an analytical mindset
- An appetite for problem-solving and flexibility with fast-paced, ever-changing environments
- A genuine alignment with our mission to change everything about changing
Benefits:
- Great compensation package
- Meaningful equity stake
- Medical, Dental, and Vision insurance
- 401(k) with matching
- 16 week Parental Leave
- Maven - family planning program for employees and partners
- Commuter benefits thru WageWorks
- 50% employee discount code that can be applied on all orders for your household
- Work-from-home furnishing stipend
- Flexible work environment
- Unlimited paid time off
Job Summary
JOB TYPE
Full Time
INDUSTRY
Retail
SALARY
$156k-197k (estimate)
POST DATE
05/23/2024
EXPIRATION DATE
06/19/2024
WEBSITE
co-te-rie.com
HEADQUARTERS
LAS VEGAS, NV
SIZE
50 - 100
TYPE
Private
REVENUE
$5M - $10M
INDUSTRY
Retail
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