Job Summary

The Senior Marketing Specialist - Acquisition is responsible for leading acquisition strategy and efforts to grow membership in the Priority Health Individual Market. This role is strongly focus on year-round initiatives, including lead generation/nurturing and consumer direct paid digital media campaigns. A strong desire to drive implementation of digital consumer-direct marketing practices and trends will set you apart from others.

This job is perfect for someone who has experience in:

• Developing paid digital media strategies and campaigns based on targeting, messaging and relevant channels

• Managing media agency relationships and interactions

• Developing and managing consumer-direct acquisition campaigns (i.e. inbound marketing, win-back and direct mail, email)

• Evaluating and analyzing metrics to optimize acquisition campaign performance

• Developing, managing and executing lead generation and nurturing campaigns for key distribution channels

• Working with cross-functional teams to develop strategies to drive leads that convert to sales

Essential functions

• Strategic thinking and forward-thinking mindset

• Strong project management, communication and writing skills

• Understand and translate complex product and regulatory information

• Ability to develop and execute marketing tactics based on marketing and communications plans across channels, completed on-time and on-budget, and reporting on metrics

• Ability to learn complex product and regulatory information and translate it to consumer-friendly materials

• Develop strong understanding of Individual insurance market, trends, and competitive landscape

• Build relationships cross-functionally within the organization, and with outside agencies and vendors

How Corewell Health cares for you

• Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here.

• On-demand pay program powered by Payactiv

• Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!

• Optional identity theft protection, home and auto insurance, pet insurance

• Traditional and Roth retirement options with service contribution and match savings

Qualifications

Required

• Bachelor's Degree or equivalent

• 5 years of relevant experience in marketing or related role

Preferred

• Experience structuring and monitoring marketing campaigns within CRM tool (i.e. Salesforce)

• Working knowledge of project management software (i.e. Lytho)

• Experience working with ad agencies

• Knowledge and relevant experience with lead generation

About Corewell Health

As a team member at Corewell Health, you will play an essential role in delivering personalized health care to our patients, members and our communities. We are committed to cultivating and investing in YOU. Our top-notch teams are comprised of collaborators, leaders and innovators that continue to build on one shared mission statement - to improve health, instill humanity and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.

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CURRENT COREWELL HEALTH TEAM MEMBERS – Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.

Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.

Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.

An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.

You may request assistance in completing the application process by calling 616.486.7447.