Description

Do you enjoy being part of a collaborative team to produce incredible solutions and results? Would you describe yourself as a great writer, an excellent communicator and team leader? If this sounds like you, then we might be your perfect fit. We are looking for an PR professional who loves media relations and can help lead and support several clients.

As a PR Specialist for Core, you will help lead PR and media outreach efforts for one of our largest clients. You will be the point-of-contact for daily client activities, providing ongoing counsel and planning support. In addition, you’ll work behind the scenes securing media coverage (local, regional, national business and key trade outlets), as well as writing press releases, articles, and other forms of content. This position offers an opportunity to learn every aspect of the agency, and ultimately provide a path for continued and rewarding growth.

Reports to the VP Client Service, Brand

Job Responsibilities:

• Serves as day-to-day contact for assigned client(s) by checking for and responding promptly to all client communications. Serves in a support role to senior staff members on high-profile accounts.
• Assists in the development and implementation of proposals and public relations plans.
• Gathers and assembles client input and relevant background information to develop project briefs.
• Responsible for writing and preparing client documents and deliverables (i.e. news releases, articles/blogs, organic social posts/engagement, reports). Maintains accurate brand messaging, tone and voice in all deliverables.
• Understands content strategy and adheres to documented strategy to guide execution and content creation.
• Conducts ongoing media relations activity by pitching local, regional, national and trade media.
• Handles the creation and deployment of thought leadership content across all platforms.
• Develops and maintains media lists and editorial calendars and cultivates media relationships for assigned accounts. 
• Maintains accurate, and up-to-date content calendars.
• Conducts media research and stays connected with relevant news coverage of our clients and their competitors. Monitors for coverage across all channels, sharing with clients as secured.
• Provides regular reports to both internal team and client to help with ongoing planning and pitch opportunities.
• Assembles weekly, monthly, quarterly and annual reports as required by clients, taking the lead on insights and analysis, as well as leading reviews of reports with clients.
• Assists with the coordination and planning of special events, as needed.
• Ability to be proactive and keep apprised of clients’ brands/products/services/marketing developments.

Qualifications

Job Requirements:

• Ability to lead and be client-facing.
• Write and communicate to vast audiences with differing needs.
• Maintain an in-depth knowledge of and adherence to AP style.
• Superior organization skills, self-motivated, and have the ability to multitask.
• Ability to work under pressure and tight deadlines, while being detail oriented.
• Ability to work with a wide range of personalities.
• Proficiency in Microsoft Office and Google Workspace.
• Natural tendency to be curious about emerging communication trends and consider oneself to be a news junky.

 Education and Experience:

• 5 years agency experience preferred.
• Bachelor’s degree in journalism, communications, or related field.
• Working knowledge of Cision, Muck Rack, Meltwater or similar platform preferred.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.