Vice President, Product Marketing

About the Company

Cloud-based platform providing B2B marketing & digital media solutions

Industry
Online Media

Type
Public Company

Founded
2004

Employees
501-1000

Categories

• Digital Media
• Publishing
• Cloud Computing
• Analytics
• Video
• Enterprise Software
• SAAS
• Technology
• B2B
• Information Technology & Services
• Enterprise
• Media
• Data Processing
• Internet TV
• Journalism
• Livestreaming
• Management
• Mobile
• Mobile Video
• Online
• Online Video Platform
• Streaming Video
• Tv Everywhere
• Video Hosting
• Video Player
• Video Production
• Video Streaming
• Web Development
• Wimbledon Championships
• Advertising

Specialties

• online video platform
• video publishing
• cloud encoding services
• cloud video
• enterprise video
• video marketing
• video hosting
• enterprise video platform
• video for business
• live event streaming
• live streaming video
• video streaming
• monetize video
• and video platform

About the Role

The Company is seeking a Vice President of Product Marketing to lead a global team in all aspects of product marketing. This pivotal role involves developing a comprehensive product marketing strategy, creating a positioning and messaging framework, and spearheading go-to-market planning and execution for the company's innovative video streaming solutions. The successful candidate will be responsible for market research, customer insights, content development, demand generation, and sales enablement. Additionally, the role requires close collaboration with cross-functional teams to ensure alignment on product strategy and to drive revenue growth and market development.Candidates for this position should have a Bachelor's degree in marketing, business administration, or a related field, with an MBA preferred. A minimum of 10 years of experience in product marketing within enterprise software, including at least 5 years in leadership roles, is essential. The ideal candidate will have a proven track record in SaaS technology companies, a strong understanding of SaaS business models, and excellent communication skills. Strategic thinking, a data-driven approach, and the ability to build strong relationships and influence stakeholders at all levels are also key qualifications. Experience in the media or media-tech industry is a plus, but not required. The role demands a leader with a positive attitude, a highly collaborative mindset, and a passion for driving market success through product innovation and effective marketing strategies.

Hiring Manager Title
Chief Marketing Officer (CMO)

Travel Percent
Less than 10%

Functions

• Marketing
• Product Marketing