Vice President, Global Demand Generation

About the Company

Innovate provider of anti-fraud solutions to the eCommerce industry

Industry
Computer Software

Type
Privately Held, VC-backed

Founded
2012

Employees
51-200

Funding
$51-$75 million

Categories

• FinTech
• Machine Learning
• Fraud Detection
• Risk Management
• E-Commerce
• Information Technology & Services
• Technology
• Payments

Specialties

• Risk Enablement
• Fraud
• Ecommerce
• Machine Learning
• Chargeback Guarantee
• Card Not Present
• Ecommerce Fraud Prevention
• Eliminating Chargebacks
• Minimizing Declines
• Increasing Sales

Business Classifications

• E-Commerce

About the Role

The Company is seeking a Vice President of Global Demand Generation with a passion for applying AI to ecommerce growth and fraud prevention. The successful candidate will be a creative and empathetic leader, responsible for inspiring and developing a high-performing, data-driven marketing team. This role involves partnering with cross-functional leaders to establish priorities, set targets for new business generation, and develop strategic marketing plans. The VP will also be tasked with executing regional integrated campaigns, simplifying performance analyses for executive leadership, and setting a vision for growing the company's market share. Applicants should have 10-15 years of demand generation experience in high-tech B2B companies, with a deep understanding of the retail ecommerce industry. A background in online fraud prevention is a bonus. The ideal candidate will be a strong communicator, a collaborative leader, and have a proven track record of exceeding KPI targets. Experience in international markets and a tech-forward approach to demand generation best practices are essential. The role requires hands-on experience with ABX campaigns, a test-and-adjust mentality, and the ability to manage global and regional campaigns with defined timelines and budgets.

Hiring Manager Title
Chief Marketing Officer

Travel Percent
Less than 10%

Functions

• Marketing