POSITION SUMMARY

This position is responsible for coordinating marketing activities for food and beverage for the entire enterprise. Coordinate the implementation of marketing campaigns/initiatives from inception to completion. Support the development of field marketing programs and provide administrative support for all marketing initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Coordinates marketing activities for food and beverage for the entire enterprise.
• Provides marketing support on Food and Beverage Menu marketing and design.
• Coordinate and maintain the design of printed marketing material (handheld menus/posters).
• Assist in the development of promotional strategies and product development (i.e. LTO and POP design).
• Maintain relationship with Graphic Designer(s) to ensure prompt and accurate design.
• Provides operational support to locations for all digital menu boards, acts as liaison between unit, graphic designer and digital media vendor for menu updates, re-design, and maintenance.
• Maximizes standardization of common item specifications and sources to minimize cost.
• Works with Concepts and Standards department to refine internal marketing processes and to identify opportunities for increased leverage through company-wide marketing initiatives.
• In conjunction with Concepts and Standards develops and maintains QR Marketing campaign for all units to include drink specials/LTO's, food pairings and special events.
• Review and maintains customer facing and nutritional labels for grab-n-go products.
• Maintains database of product imagery to be used in Point-of- Sales (POS), Point of Purchase (POP) and digital display marketing. Performs all other responsibilities as directed by the business.
• Coordinate social media presence - Facebook/Instagram/LinkedIn.
• Participation in monthly field calls and track and process invoices relating to marketing projects.
• Maintain knowledge of current marketing trends and best practices in online marketing and measurement.
• Perform other duties as assigned.
• Assists restaurant operations with marketing and merchandising and meeting marketing challenges.
• Oversees the maintenance of New Brand Analytics Customer Service database, assists operations in engaging with customers and provides status reports.

QUALIFICATIONS

The qualifications listed below are representative of those required to successfully perform the essential duties and responsibilities of this position.

Education and Experience:

Bachelor’s degree in Marketing or related field from an accredited college or university. A minimum of 2 years of professional level marketing in restaurants, branded products, or similar field an equivalent combination of education, training, and experience. Experience in Hospitality/Restaurant preferred.

Knowledge, Skills and Abilities:

• Advanced verbal and written communication skills; ability to effectively communicate with employees, customers, vendors and/or others as required.
• Demonstrable experience in marketing, coupled with the desire and potential to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels engaging, educating, and motivating marketing campaigns.
• Moderate proficient in Microsoft Office Suite; Word, Excel and PowerPoint; ability to prepare letters, spreadsheets, presentations, and/or other documents as required.
• Experience in setting up and optimizing Google AdWords campaigns
• Ability to handle competing priorities in a fast-paced environment.
• Must be detail oriented and organized.
• Strong analytical, decision making and problem-solving skills; ability to resolve conflict and deliver results.
• Understand and interpret metrics, process figures, interpret and process spreadsheets and ability manipulate numbers.
• Good interpersonal, team building and ability to collaborate and work effectively with others.

Knowledge, Skills and Abilities:

• Advanced verbal and written communication skills; ability to effectively communicate with employees, customers, vendors and/or others as required.
• Moderate proficiency in Microsoft Word, Excel and PowerPoint; ability to prepare letters, spreadsheets, presentations, and/or other documents as required.
• Ability to handle competing priorities in a fast-paced environment.
• Must be detail oriented and organized.
• Strong analytical, decision making and problem-solving skills; ability to resolve conflict and deliver results.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is generally sedentary, with no specific need for physical coordination or effort. May require physical effort associated with using the computer to access information, or occasional standing, walking, lifting needed to carry out everyday activities

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Open to onsite/hybrid
• On-site attendance may be required based on company needs.
• If onsite, work is primarily in a climate-controlled restaurant, office, or airport facility with moderate noise level; however, occasional outdoor activity maybe be required.

Behaviors

• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
• Innovative: Consistently introduces new ideas and demonstrates original thinking
• Functional Expert: Considered a thought leader on a subject
• Dedicated: Devoted to a task or purpose with loyalty or integrity

Motivations

• Self-Starter: Inspired to perform without outside help
• Flexibility: Inspired to perform well when granted the ability to set your own schedule and goals
• Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization