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Digital Account Specialist - Walmart
$82k-103k (estimate)
Full Time | Durable Manufacturing
2 Weeks Ago
Conair Corporation is Hiring a Digital Account Specialist - Walmart Near United States,
Description
Position at Conair LLC
Position Summary:
The Digital Account Executive (DAE) will work with the Conair sales team to drive sales by developing digital strategies utilizing their knowledge and expertise of Walmart’s digital programs, teams, tools, and third-party vendors. The DAE will optimize the Conair digital business (all categories) and strategies at Walmart, in collaboration with the Conair NAM, Conair digital marketing team, and The Stable AE. The DAE will build the strategy and lead execution within The Stable, and with Walmart’s digital teams and third-party vendors (Roundel, Criteo, Bazaar Voice, Soona, StoryXpress, etc). The DAE will have comprehensive knowledge in building a best-in-class PDP, including product content and taxonomy. The candidate will drive metrics, such as Content Analytics, Digital Marketing spends and efficiency, and interact with Conair’s digital marketing teams and Walmart to drive the business. This job will drive the continued digital acumen and build & monitor metrics and dashboards to measure Conair’s success in the digital space.
Responsibilities:
Digital Business Consulting
- Collaborate with the NAM’s to drive sales for our clients by utilizing the full suite of digital marketing opportunities with Walmart.
- Provide recommendations for Walmart.com exclusive offerings, DVS assortment, and digital decluttering a. Timing – align with line reviews 6 months later (mid-season review/revision) b. Align with NAM business goals & category priorities (profitability, productivity, etc) c. Facilitate meeting overview with NAM and follow up with shareable decks as needed
- Manage MAP First Offender report and track first offender as needed for Division 01 and 09. – does Conair have this report?
- Coordinate with department NAMs on new product launches and establish strong product pages to showcase product for consumers and drive sales.
- Educate NAMs and marketing teams on new strategies to optimize Walmart and elevate product with new and existing items – via outside platforms that expose products in other consumer search engines and shopping access.
- Evaluate other retailer’s websites for products and competitors to understand and compare Conair’s Walmart.com consumer-facing product pages. Especially Amazon and Walmart.com a. Quarterly prioritization with NAMs b. Deliver competitor analysis deck with focus on assortment & content gaps c. Provide ongoing tracker of businesses and when they will have an audit
- Overviews during Line Reviews as needed and requested by the NAMs. a. Provide Walmart.com metrics & insights b. Provide marketing and media metrics & insights
- Monthly Call with Conair Total Sales Team to review Monthly Digital Report
- Provide weekly sales reporting for all businesses
- Complete ad-hoc asks as it applies to digital business
Digital Media & Marketing:
- Build digital strategies and lead execution for Conair to drive digital traffic & sales for Walmart.com a. Develop and maintain Walmart.com marketing and media planning grid b. Provide annual and quarterly marketing budget and planning recommendations c. Provide digital category landscapes, reviewing Conair & competitors search ranking trends, focused keywords and other trends (see #6 in Digital Business Consulting)
- Manage Roundel and oversee this process with NAMs and sales team members. a. Annual planning and campaign development b. Assist in brief writing c. Provide insights on media plans d. Assist in creative review e. Campaign recapping
- Analyze the ROI of marketing recommendations, driving incremental revenue while maximizing the digital marketing spend.
- TPA strategy and execution as needed a. Collaborate with CitrusAd for Cuisinart business
PDP Health & Content:
- Drive best-in-class Content Analytics scorecards (90 or better) for all of Conair’s categories (includes Cuisinart and Travel), including SEO, etc. a. Biweekly review of scorecards for all businesses or as needed and requested by the NAMs. b. Leverage SEM Rush & SEO tools to maximize SEO c. Explore and uncover digital platforms to enhance the digital experience (i.e SEM Rush, Google Keyword, helium10, etc) d. Key Analysis and follow up on images - 3 needed per item. e. Track Conair search rankings on Walmart.com for most relevant keywords
- Collaborate with Walmart’s 3rd party marketing partners to optimize digital opportunities. a. i.e. Roundel, TPA (Criteo/CitrusAd), Curalate, Circle, Bazaar Voice, StoryXpress b. Coordinate lifestyle images where appropriate with Soona Studios c. Coordinate photo shoots as needed to get images if Conair Corporation does not have.
- Respond to Walmart.com Guest’s Q&A questions. Answering and researching the answer with NAM and Conair Marketing team.
- Make key adjustment recommendations constantly to content, bullet points and videos as much as possible to each product page. Category account coordinator will handle update execution.
- Work with Conair and The Stable for review seeding projects and execute as needed
Team Member Traits:
- Ability to present and interact with all levels of management at Conair Corporation and Walmart as this is a high visibility role for both companies.
Essential Qualifications:
• B.A/B.S degree with 3-5 years’ experience with business processes and systems or equivalent work experience, specializing in digital and Walmart.com site.
• Walmart POL system expertise, including VIQ POS reporting, Item set up in IMN, PCN & Launchpad, AVP & POP forecasting. Expertise in Excel, Pivot Tables.
• Ability to blend business knowledge and data to influence business partners to drive business changes to improve inventory accuracy, profitability, and improved guest experience using solid data and expertise
• Proven collaborator, works well with a team as well as on individual assignments
• Proven ability to multitask and quickly reprioritize projects to meet aggressive deadlines based on company initiatives
• Ability to be resilient and adaptable working through challenges • High level of initiative with the ability to work independently
Beneficial Qualifications:
• Usage and analytics in Digital Social Media Platforms and Digital Marketing Sites.
• Walmart Digital Roundel exposure preferred.
• Ability to pull reports in from Walmart Site to Weekly and Monthly Digital Reports.Top of Form
Environmental Factors:
- Working conditions are normal for an office environment.
- Must be able to sit for extended periods of time.
- Must be able to use a computer keyboard and view a monitor for extended periods of time.
- Must be able to travel domestically and internationally for business (20% if needed)
What we offer:
- Comprehensive Medical/Dental/Vision plans
- Generous Paid Time Off Programs
- Life & Disability Insurance
- FSA/HRA/Dependent Care FSA
- Paid Parental Leave Policy
- 401k and company match
- EAP & Employee Wellness Programs
- Volunteer Days Paid Time OffAbout UsConair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories.Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO, Scünci , TRAVELSMART by CONAIR, and Waring.Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products.At Conair, we inspire our customers with innovative high-quality products andiconic brands that enhance their lives.
Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!
Job Summary
JOB TYPE
Full Time
INDUSTRY
Durable Manufacturing
SALARY
$82k-103k (estimate)
POST DATE
04/14/2024
EXPIRATION DATE
06/25/2024
WEBSITE
conair.com
HEADQUARTERS
STAMFORD, CT
SIZE
3,000 - 7,500
FOUNDED
1959
TYPE
Private
CEO
RONALD T DIAMOND
REVENUE
$1B - $3B
INDUSTRY
Durable Manufacturing
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About Conair Corporation
Conair is a designer, manufacturer and supplier of personal care products such as hair dryers, hot air brushes, clippers, massagers and accessories.
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