About ColorTokens

ColorTokens specializes in advanced security solutions designed to safeguard organizations' assets and critical systems from cyber threats. Our flagship product, Xshield Enterprise Microsegmentation platform, empowers organizations to prevent initial compromises from escalating into damaging crises. By emphasizing proactive security measures, ColorTokens ensures comprehensive protection for critical workloads and data, enabling organizations to stay "breach ready."

 With a clientele spanning some of the world's largest organizations, including prominent cancer research centers, cities, and national defense departments, ColorTokens serves industries handling sensitive information and subject to stringent regulatory requirements. 

 ColorTokens' cloud-delivered platform streamlines onboarding efforts and reduces maintenance costs for organizations. Providing pervasive protection, their platform covers data center servers, legacy systems, cloud workloads, containers, and operational technology (OT) and Internet of Things (IoT) devices.

 The company's recognition as a Strong Performer in the Forrester New Wave™: Microsegmentation report solidifies ColorTokens' reputation as a trusted provider of microsegmentation solutions for organizations seeking to enhance their security posture.

Our culture

We foster an environment that values customer focus, innovation, collaboration, mutual respect, and informed decision-making. We believe in alignment and empowerment so you can own and drive initiatives autonomously.

Self-starters and high-motivated individuals will enjoy the rewarding experience of solving complex challenges that protect some of world’s impactful organizations – be it a children’s hospital, or a city, or the defense department of an entire country. 

Performance Marketing Lead/Manager:

Position Overview:

As a Performance Marketing Manager, you will play a pivotal role in crafting and executing high-impact digital marketing campaigns designed to generate qualified leads and nurture demand for our industry-leading zero-trust and microsegmentation solutions. You will leverage your expertise in paid advertising platforms like LinkedIn, Google Ads, Bing Ads, and Display networks to reach a targeted audience of enterprise decision-makers influencing demand generation and demand capture strategies.

Key Responsibilities:

• Develop and execute comprehensive demand generation campaigns across all lead funnel stages via LinkedIn paid, Google and Bing paid search, display ads, and technical SEO.
• Collaborate closely with the marketing team to create engaging and impactful digital campaigns that resonate with our target audience.
• Monitor and optimize campaigns to maximize ROI, leveraging data-driven insights and analytics.
• Stay abreast of industry trends and best practices to continuously refine and improve our marketing strategies.
• Conduct in-depth data analysis to measure campaign performance, identify areas for improvement, and refine strategies accordingly.
• Manage budget allocation and ensure efficient utilization of resources across various marketing channels.
• Drive Conversion Rate Optimization (CRO) initiatives across digital channels, leveraging A/B testing, multivariate testing, and user behavior analysis to optimize landing pages, ad creatives, and conversion funnels for maximum conversion efficiency.
• Conduct in-depth keyword research and analysis to identify high-potential keywords and search terms relevant to our industry, products, and services, leveraging tools such as SEMrush, Ahrefs, and Google Keyword Planner.
• Lead the implementation of technical SEO best practices, including website structure optimization, internal linking strategies, and sitemap management, to enhance search engine crawling and indexing efficiency.
• Implement on-page optimizations, including metadata optimization, URL structure improvements, and schema markup implementation, to enhance search visibility and click-through rates.
• Monitor website health and performance metrics using tools like Google Search Console, identifying and resolving technical issues that may impact search visibility and rankings.
• Implement advanced SEO tactics to enhance search engine result page (SERP) features and internationalization efforts.
• Stay abreast of industry trends and algorithm updates, conducting regular analysis and benchmarking to inform strategic decision-making and continuously optimize performance marketing campaigns.
• Analyze and interpret SEO and paid media data and metrics, generating actionable insights and recommendations to optimize campaign performance, improve organic search rankings, and drive qualified traffic and conversions.
• Assess the influence of paid search, paid social, and SEO on Content Marketing and Public Relations.
• Understanding how paid search and display ads influence organic search visibility, click-through rates, and conversion rates.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 6 years of experience in performance marketing, with a proven track record of driving demand generation initiatives for B2B SaaS and Cybersecurity organizations would be a plus
• Expertise in LinkedIn paid advertising, Google and Bing paid search, display ads, 
• Expertise in keyword research and analysis, on-page optimization, and technical SEO best practices, with a strong understanding of search engine algorithms and ranking factors.
• Proficiency in marketing tools such as Google Ads, Bing Ads and LinkedIn Campaign Manager, Google Analytics, Google Search Console, SEMrush, to track and measure campaign performance and identify optimization opportunities.
• Flexible to work with teams based in India and the United States
• Strong understanding of marketing attribution models and ROI analysis.
• Strong analytical skills and a data-driven mindset, with the ability to translate insights into actionable strategies.
• Be proactive and self-starter leading key initiatives

Why Join Us:

• Be part of a dynamic team at the forefront of cybersecurity innovation.
• Opportunity to make a meaningful impact in a rapidly growing industry.
• Collaborative and inclusive work environment that values creativity and diversity.
• Ongoing professional development opportunities to support your growth and career advancement.

If you're ready to take your performance marketing career to the next level and make a difference in the world of cybersecurity, we want to hear from you! Apply now and join us on our mission to empower organizations to be breach ready.