JOB PURPOSE Closely work with BU marketing team on annual digital marketing planning and innovation omni-channel solutions including but not limited to campaigns, content and remote detailing ; Works with the team to identify digital and innovative channel opportunities to improve the experience for our customers and produce more contents to improve market voice, i.e., emails, WeChat articles, content pages, posters, Provide in-depth customer engagement data insights and recommendations to improve commercial effectiveness and marketing execution Strong connection and collaboration with digital marketing ecosystem partners to introduce the best and innovative solutions into AZ business with impact DUTIES & RESPONSIBILITES Digital Marketing Business Partner Strong understanding of business needs and able to translate into comprehensive and innovative omnichannel HCP engagement plans with execution support Communication & influence with business stakeholders (MD/FH) and elevate capabilities with BU team provide richer HCP experience, elevate activate rate of interactions and affinity, and encourage high quality UGC (user generated content) Insightful customers’ analytics with engagement improvement plans COMPETENCIES Good interpersonal and communication skills. Sharp market insight, strong responsibility and positive attitude. Customer focused Decision Making Skill Influencing Skill Cross Functional Teamwork Date Posted 27-2月-2024 Closing Date AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements. AstraZeneca is an exciting global, innovation-driven biopharmaceutical company. We’re inspired by what science can do. Driven by the desire to meet unmet patient needs in our core therapeutic areas. Bold in our thinking. Proactive in pursuing discoveries beyond imagination. At sites across the world, we bring teams together in a spirit of collaboration to turn great ideas into life-changing medicines – strengthening our product portfolio and harnessing the potential of a pipeline across all stages of the drug development process. You’ll be part of a team that’s rolling back the frontiers of science to turn yesterday’s impossible into the normal of tomorrow. So, if you share our focus and passion, join us and make a difference to patients – and in return, we’ll help you develop way beyond what you thought possible.