2 Supervisor, Market Intelligence Jobs in Cherry Hill, NJ

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Supervisor, Market Intelligence

CMI Media Group

Cherry Hill, NJ | Full Time

$103k-133k (estimate)

4 Months Ago

Supervisor, Market Intelligence

CMI Media Group

Cherry Hill, NJ | Full Time

$103k-133k (estimate)

4 Months Ago

Supervisor, Market Intelligence

CMI Media Group Cherry Hill, NJ

$103k-133k (estimate)

Full Time 4 Months Ago

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CMI Media Group is Hiring a Supervisor, Market Intelligence Near Cherry Hill, NJ

The Supervisor, Market Intelligence is a self-starter and leader for the overall strategy, development, and execution of CMI Media Group’s Market Intelligence offerings. This candidate demonstrates the ability to manage all elements of our primary, secondary, and syndicated market intelligence operations.

CMI Media Group’s Audience Intelligence team provides audience data, insights, and research solutions that fuel client understanding of core audiences and provide direct impacts to inform or optimize media and communication strategy. In this role, the Supervisor, Market Intelligence will work to deliver audience data and insights derived from our proprietary and secondary toolsets to support brand and audience strategy. This candidate will also be responsible for day-to-day management of any custom market intelligence projects with oversight and support from a manager. This ideal candidate has strong quantitative research skills and experience, along with SPSS and statistics. He or she will be forward-thinking, innovative in our research approach, and an active contributor in evaluating better ways to present data and enhance internal systems that will grow our clients’ business and improve program outcomes with data.

Primary Responsibilities:

Power user of CMI Media Group’s proprietary and secondary toolsets that support the understanding and development of audience insights
Strategic partner to teams throughout the agency, including but not limited to Communications Planning, Engagement Leads, Analytics and more to support insight development for our clients
Responsible for leading custom primary market research projects with manager oversight, which includes but not limited to: proposal development, survey development, survey programming, field management, and data analysis
Ability to develop strong, actionable insights from the data and tell a cohesive story through the data
Supporting the annual syndicated research run by the Market Intelligence team through survey development, fielding, honoraria payments, statistical analysis, and more
Contribute to the development of POVs to help our clients better understand how to reach their audiences more effectively
Develop a deep understanding of clients’ brands and disease states and determine how research can provide a benefit to their audiences and support media planning, strategy, and optimization
Train junior employees on basic statistics, research best practices, and how to bring data to life through compelling narratives and storytelling
Ensure the CMI Audience Intelligence team is using best-in-class tools by staying on top of shifts in the market and available toolsets
Partner with decision sciences team to develop impactful behavioral segmentation schemes for our clients and be able to assist with laying attitudinal/psychographic segmentations onto behavioral segmentations
Continuously improve process, pitch new ideas to grow the service offerings for clients and agency alike, and be a natural leader that pushes boundaries to be the best in the market

Other Responsibilities:

Assist in the management of client relationships, strategy, and day-to-day execution as it relates to CMI’s community management and social listening services
Assist in the collection, analysis, and PowerPoint report development for recurring social listening reports across clients
Build queries in CMI’s social listening tool to collect and analyze the social data
Work closely with the client-facing social teams to derive actionable insights based on client business goals and objectives
Work alongside client’s brand team creative and PR agencies to escalate concerning content and adjust messaging based on social analysis
Identify new opportunities and evaluate new tools that create efficiencies and expansion in CMI’s offerings
- Learn and assist with other social media tasks/skills as needed
- Develop a deep understanding of the client’s brands and disease states, and determine how social listening and community management can provide a benefit to their audiences Collaborate with CMI’s decision sciences, analytics, media, search, and social teams to share insights and integrate where possible

Requirements:

4-7 years of experience in market research data, emphasis in quantitative primary research
Pharmaceutical / Healthcare experience preferred
Agency experience a plus
Management experience a plus
Strong written and verbal communication skills, including process writing, thought leadership, client communications and beyond
Strong Excel and PowerPoint skills required
Bachelors’ Degree or equivalent in research, marketing, business or any quantitative or analytical related fields
Understanding of statistical analysis tools such as correlation, regression, cluster analysis, driver analysis, CHAID, and GAP analysis a plus
Must be familiar with Qualtrics, Tableau, SaS and/or SPSS
Storytelling through data to make recommendations that support marketing strategy
Bilingual or multilingual a plus