Supervises the day-to-day operations to implement the digital marketing strategy and to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Guides the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Reviews online statistics, marketplace tr ...ends, and best practices to optimize online marketing performance. Typically requires a bachelor's degree. Typically reports to a manager. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes.More Show Less
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Job Details. Level. Experienced. Job Location. AWM HQ - Woodland Park, CO. Position Type. Full Time. Education Level. 4 Year Degree. Salary Range. $23.08 Hourly. Travel Percentage. None. Job Shift. Day. Job Category. Marketing. Description. Position Purpose. As the Digital Marketing Supervisor, you will lead a team with the primary tasks of demand generation (brand awareness and product education at the top of the funnel) and lead generation (con...
Purpose of the Position. The Digital Marketing Supervisor works to strengthen Thorlabs’ brand position by writing. editing, and overseeing the development of effective digital marketing collateral that ensures Thorlabs’ brand message is portrayed appropriately in all communications (internal or external). Demonstrate a strong understanding of Thorlabs’ brand guidelines and use that knowledge to produce and/or review marketing collateral, ensuring...