Description

Duties

What You'll Do:

• Develop and protect brand voice across marketing channels.
• Create, update, audit, copy edit, and proofread a wide variety of materials including eNewsletters, blogs, and website content.
• Manage, maintain, and develop user-generated content and other digital applications including media requests and web-based applications.
• Prepare, organize, and maintain documents, reports, decks, marketing materials, meeting planner request for proposals (RFPs), surveys, and records.
• Manage and coordinate local, regional, and state marketing co-op programs.
• Strategize, plan, and execute a variety of marketing initiatives to include branding, new technology platforms, industry research and return on investment (ROI) tracking.
• Manage web-based gamification application.
• Manage, facilitate, and increase participation in the Special Event Task Force Meetings including the Visit Grand Junction Event Partnership program.
• Manage creation and content of the Grand Junction Official Visitor Guide.
• Attend and participate in professional group meetings and webinar.
• Perform other duties of a similar nature or level.

Qualifications

• Two (2) years of increasingly responsible content creation and management across multiple media formats and one (1) year managing and coordinating programs and projects.
• Bachelor’s degree from an accredited college or university with major course work in business administration, hospitality, marketing, management, or related field.
• Possession of, or ability to obtain, a valid Colorado driver's license.

Supplemental Information