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Responsible for managing all marketing functions across the company. This includes marketing initiatives company wide as well as helping individual locations develop and implement marketing strategies and initiatives at the local level. Focus on executing effective marketing initiatives that help grow brand awareness and sales.
Reports to
President & COO
Job Tasks
Main Responsibilities, Required Skills and Knowledge
Guest Service: Must consistently be able to assess, anticipate and meet Guests’ needs and respond quickly to feedback without losing focus or projecting a mood that detracts from the Guests’ overall experience.
Communication: Must clearly communicate in a professional manner with Guests, vendors, coworkers and management. They must understand instructions, read written company memorandums and communicate when they need more direction or training.
Schedule: Must be highly flexible to work, and travel as necessary, at all times of the day, including weekends for special events and promotions. Schedule will be hybrid between, Chickie’s & Pete’s Headquarters, travel on site to restaurant locations and work from home.
Interpersonal Relationships: Must adapt to different personalities of Guests and coworkers without losing focus.
Teamwork: Working together as a team is a critical success factor of any restaurant or organization. Establishing good working relationships is key to maintaining a team-oriented work environment.
Sales Techniques and Guest Influence: Must understand all Chickie’s & Pete’s products, services, and events, especially those that are location specific. Must have the ability to create and distribute marketing materials that will peak Guest interest and continue to grow brand loyalty and recognition.
Performing General Physical Activities: Must be able to stand for long periods of time.
Problem Solving and Conflict Management: Must recognize a problem when it arises and be able to resolve it appropriately by using good judgement, tact and initiative according to company policy and procedure.
Quality Control and Priority Assessment: Must evaluate current practices and processes; immediately recognize potential areas of conflict; and initiate ways to improve current business methods, quality of products and services provided.
Language Skills: Must speak and write with excellent command of the English language including proper spelling and grammar. Must ensure that marketing materials, digital, print, tv or audio are free from error such as typos, misspelling or misprints.
Time Management Skills: Must know and use methods and organizational techniques to delegate appropriate tasks and manage direct reports.
Analytical Skills: Must possess a strong understanding of data analysis and interpret that data to the Operations team; this includes website traffic, social media engagement, promotional sales, event sales vs prior years, etc. General accounting, computer and math skills required.Must use logic and reasoning to identify solutions and alternatives for a successful outcome to problems.
Computer Skills: Must be proficient in MS Office (Word, Excel, PowerPoint, Outlook, etc.). Highly preferred to be proficient in graphic design and marketing apps such as Canva, Adobe Photoshop, Google Analytics, Mailchimp, Survey Monkey, Adobe Acrobat, Adobe Illustrator. Must have a high proficiency in social media apps, Facebook, Instagram, TikTok, X (formerly Twitter), Snapchat, LinkedIn and YouTube.
Education:
Bachelor's degree in marketing, communications or related field preferred.
Experience:
Full Time
Restaurants & Catering Services
$107k-139k (estimate)
04/28/2024
06/27/2024
chickiesandpetes.com
GLASSBORO, NJ
50 - 100
1977
$10M - $50M
Restaurants & Catering Services
The taste of Philadelphia sports came alive late one night in 1987. An argument and a brotherly brawl over moms unique gravy at 4 am in the Ciarrocchi household, led to what is now the unique Chickies & Petes zesty cuisine. With a mothers ingredients, a respected family business, and Petes own tried, tested, and perfected French fry reinvention, Crabfries, Pete Ciarrocchi was destined for success. The story began a decade earlier when, in 1977, Peter and Henrietta Ciarrocchi bought the Robbins Avenue taproom in the Mayfair neighborhood of Philadelphia. Young Pete followed his parents example a ...
nd served the regulars with a smile. He was and still is a friend to all. Growing up Pete ran with both jocks and rockers. He could change minds, influence peers, and even reinvent taste. In 1987 Pete made sure his parents legacy lived on. Pete became the face of Chickies & Petes with the help of his brother, Tom. His charisma, dynamic personality, and great food were enough to bring in the crowds on Sunday to celebrate, jeer, and be Philadelphia. Pete understood the pulse of the city: food, sports, and people. In 1998, The Vet, the once home of the Iggles and the Phightin Phils became Petes new home and kingdom. Led by his proprietary Crabfries, the Mayfair family business became a fan favorite concession. Petes infectious energy and impressive cuisine became his recipe for success. From Andy Reids late night meetings, taxi crabbing Eagles players from airport to complex, to mixing it up with Oprah and Jon Bon Jovi, Pete Ciarrocchis success has exploded. The Chickies & Petes hometown flavor has expanded to 10 locations across Philadelphia and New Jersey and was voted ESPNs #1 Sports Bar on the East Coast. In late 2009, Pete unveiled his reinvention of the sports bar, PLAY. This trademarked concept where you dont just watch sports on TV, you become the sport has massive momentum and is our platform for growth.
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