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This is a Remote/Field-Based position. Candidate must reside in Florida.
The Field Marketing Manager is responsible to drive sales by creating, developing, and applying innovative sales building strategies across their region, markets and restaurant trade areas. By intimately knowing their markets and trade areas they create the most efficient strategy for building sales using a mix of “off the shelf” marketing programs and customized partnerships, sponsorships, and events that the FMM creates. A successful Field Marketing Manager will earn the trust of their franchise partners and company ops leaders by spending time in the markets, developing an expert level of market knowledge and creating a comprehensive “highlight reel” of marketing wins for each of their markets. They also manage the advertising cooperatives, hold meetings, build & execute DMA plans and effectively communicate with the Franchises and Company operators. FMMs are responsible to create grand opening plans for new restaurant openings, which shift the impact of the plan as needed to insure a successful opening sales trend.
POSITION ACCOUNTABILITIES:
What success looks like: Topline sales are growing with innovative sales & traffic building ideas developed, deployed, and measured in all markets. That your Franchisees are getting regular communications and look to the FMM as their chief sales building strategist, sales building and culture champion, a partner in building their business and the chief driver of a culture of building sales within their markets. FMM is regularly touring markets to build relationships with all franchise partners and Company ops leaders and augment their market knowledge. NROs are planned 6 months out with trade areas visited and appropriate tactics deployed at each stage in the restaurant life cycle and new restaurants entering the comp base positive. FMM is enjoying strong performance and being developed for the next role in their career and their job is a source of satisfaction that is part of a happy, balanced life.
EMPLOYMENT STANDARDS
Education
Experience
Essential Requirements
#remote, #flexible hours, #greatteam, #bethechange, #fun
#LI-AP1
Full Time
$94k-123k (estimate)
03/11/2024
05/10/2024