1 Social Media Marketer Job in Cedarhurst, NY
Center Education Group is Hiring a Social Media Marketer Near Cedarhurst, NY
ROLE DESCRIPTION
A post-secondary educational institution is looking for a top-notch Marketing Manager to join our Marketing team. The right candidate for this position will possess a balance of marketing and analytical skills and be the key marketing partner to the Marketing Director, responsible for executing the marketing strategy for a wide range of educational programs across multiple campuses.
Responsibilities
- Develop and execute multi-channel campaigns to drive awareness and enrollments, including digital media, social, email, print media, outdoor, direct mail, partnerships, etc.;
- Experiment with a variety of organic and paid acquisition channels like lead generation campaigns, PPC, social media, content creation, content curation, events, and publicity
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Work closely with the Admissions and Marketing teams to develop and identify target audiences and define strategies and tactical plans to engage them
- Work closely with our key marketing partners on all marketing/creative briefs, ensuring that the assets and messaging are consistent across all customer touchpoints, engage the target audience and drive resp
- Build strategic relationships and partner with key industry players, agencies and vendors
- Develop marketing materials, from website banners to hard copy brochures and case studies
- Develop and maintain clear dashboards/reports that summarize campaign performance across the predetermined KPIs/metrics:
- Monitor and share topline numbers with the Marketing Director;
- Measure and manage campaign costs, efficiencies and ROI;
- Analyze and identify optimization recommendations to drive improved performance;
- Provide on-site event support for key events
Qualifications
- Demonstrate experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising marketing campaigns that engage, educate and motivate
- Solid knowledge of and experience with using website analytics tools (e.g., Google Analytics)
- Experience with Google Ads, Microsoft Ads, Social Media ad management tools
- A sense of aesthetics and a love for great copy and witty communication
- Content marketing experience preferred
- Up-to-date with the latest trends and best practices in online marketing and measurement
Job Summary
Full Time
Education & Training Services
$87k-110k (estimate)
05/11/2024
06/09/2024
centerforeducation.com
EVESHAM, NJ
25 - 50
2001
RONALD GREENBERG
<$5M
Education & Training Services
Related Companies
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