ROLE DESCRIPTION

Center Education Group is looking for a top-notch Marketing Director to join our team. The right candidate for thisposition will possess a balance of marketing and analytical skills and be thekey marketing partner to the Marketing Manager responsible for executing themarketing strategy for a wide range of educational programs across multiple campuses.

Responsibilities

• Develop and executemulti-channel campaigns to drive awareness and enrollments, including digitalmedia, social, email, print media, outdoor, direct mail, partnerships, etc.;
• Experiment with a varietyof organic and paid acquisition channels like lead generation campaigns, PPC,social media, content creation, content curation, events, and publicity
• Produce valuable andengaging content for our website and blog that attracts and converts our targetgroups
• Work closely with the Admissionsand Marketing teams to develop and identify target audiences and definestrategies and tactical plans to engage them
• Work closely with our key marketingpartners on all marketing/creative briefs, ensuring that the assets and messaging are consistent across all customertouchpoints, engage the target audience and drive response
• Build strategicrelationships and partner with key industry players, agencies and vendors
• Develop marketing materials,from website banners to hard copy brochures and case studies
• Develop and maintain cleardashboards/reports that summarize campaign performance across the predeterminedKPIs/metrics
• Measure and manage campaign costs, efficiencies and ROI
• Analyze and identify optimization recommendations to drive improvedperformance;
• Provide on-site eventsupport for key events

Qualifications

• Demonstrate experience inmarketing together with the potential and attitude required to learn
• Experience inidentifying target audiences and in creatively devising marketing campaignsthat engage, educate and motivate
• Solid knowledge of andexperience with using website analytics tools (e.g., Google Analytics)
• Experience with Google Ads,Microsoft Ads, Social Media ad management tools
• Solid marketing experience across majormarketing channels including SEM, SEO, email, social, affiliates, andoffline/direct.
•  A sense of aesthetics and a love for greatcopy and witty communication
• Content marketing experience preferred
• Up-to-date with the latest trends andbest practices in online marketing and measurement