The Marketing Coordinator/Writer will create high-quality digital marketing content and help develop, implement, track, and optimize our marketing campaigns across all digital channels. With an aptitude for writing and a willingness to seek out new compelling content, the Marketing Coordinator/Writer should possess proven writing and communication skills and the ability to create copy for all digital mediums, such as blogs and social media. The right individual will be comfortable taking on a variety of responsibilities, including but not limited to content creation, social media and email marketing management, creative brainstorming, and event planning. The candidate should also have a desire to learn more about digital content marketing tools, platforms, and strategies.

A typical day would include:

• Writing copy and assisting in creating B2B content for blog posts, email marketing, website, and social media posts;
• Assisting in planning and executing web, marketing database, email, social media, and display advertising campaigns;
• Managing the company’s blog and social media channels, including Twitter, Facebook, LinkedIn, and Instagram;
• Assisting in Marketing efforts for Cavallo’s annual users conference, ELAVATE;
• Collaborating with other members of the Marketing team to create landing pages and optimize the user experience;
• Implementing SEO best practices for all web content;
• Working closely with a small team of freelance writers to edit and publish digital content;
• Managing content storage and archiving.

This may be the job for you if:

• You possess a Bachelor’s Degree in Marketing, Communications, or a related field;
• You are a proficient communicator, writer, and creative thinker, with an ability to use data to inform efforts and projects;
• You are able to adopt a tone consistent with a company’s brand voice and use it accordingly across all digital platforms;
• You are skilled in social media (SEO/SEM strategy a plus);
• You have a strong desire to grow in digital marketing skills (proven experience in digital marketing a plus);
• You have strong organizational and relational skills;
• You have worked with website analytics tools (e.g. HubSpot, Google Analytics, WebTrends) and CMS (WordPress) a plus;
• You have experience with marketing automation tools (Pardot, Hubspot, etc.) and CRM (Salesforce.com) a plus;
• You stay up-to-date with the latest trends and best practices in digital marketing, measurement, and Artificial Intelligence.

Critical competencies:

• Tenacity (Sticking with a project until it’s full completion when others are tugging at you)
• Resilience (The ability to bounce back when things do not go your way)
• Energy (The ability to find a different gear when needed)
• Impact (How you come across to others the first time you meet them)
• Ability to learn (A demonstrated passion for learning new skills)

Why should you apply?

• Become a member of a #PeopleFirst organization that believes in instilling excellence in the people who make up our team;
• Work with collaborative colleagues who seek out and value each other’s input and feedback;
• Strong leadership who believe in creating enormous and measurable value for our customers.

Key Benefits:

• Competitive Salary Package
• Medical, Dental, Vision, Life, and STD Insurance
• Generous PTO and Work/Life Synergy
• Learning and Career Development Opportunities

About Cavallo

At Cavallo, we're seeking the self-motivated, the hard-working, the problem solvers, and the dedicated to join our team of experts. We are focused on helping businesses grow, expand, or reshape how they do things by approaching each and every problem with energy, creativity, and confidence. Ingenuity, adaptation, and evolution are at the core for us at Cavallo.

Our Grand Rapids-based headquarters is focused on helping change the way organizations do business through our software products, customizations, expertise, and support. Our enterprise software solutions work with leading business applications, Microsoft Dynamics GP and Business Central, and integrate with a wide range of apps and platforms. Cavallo has been in the business of helping manufacturing and distribution companies increase productivity and efficiency since 2003. We got our start when a small business owner tasked a software developer with transforming a pile of clipboards and legal pads into a streamlined, efficient inventory management system. We have been sharing ideas and innovating ever since.

At Cavallo, we are always looking for talented individuals to join our team of professionals. We believe our success is built on the abilities of our employees, and we strive to create a challenging and rewarding environment where all individuals are respected and encouraged to grow. Reach out to us today!