Catbird is filling an exciting new role within our marketing team for a content and social media strategist with a deep focus in brand storytelling, influencer relations, community engagement, and channel growth. This position will be primarily responsible for driving engagement across all existing channels and building out emerging channels from launch onward. This will be achieved with a strong vision for compelling and innovative branded content as well as a sophisticated understanding of how community driven content can exponentially grow a brand’s awareness and connection to its audience.

This position will report to the VP of Marketing, with additional support from a nimble team with first hand experience in Catbird’s full evolution.

Key Responsibilities

• Own day to day management of Catbird’s primary social channels, becoming a familiar face and voice to our audience. 
• Ideate on new content and storytelling through the lens of Catbird’s visual ethos and language, and in close partnership with the Catbird art department.
• Own the content calendar, creating social content briefs for needed visuals and assets, with clear communication and deadlines across departments and freelancers. 
• Develop content series that will become uniquely and undeniably tied to the Catbird brand, and that can be used cross-channel. 
• Alongside still imagery, you have an expert understanding of how text, audio, video, and even lo-fi elements are best used across platforms. 
• Identify and expand on Catbird and industry best practices while also testing emerging trends and strategies.
• Video editing skills are a huge plus, as this role will also help to build out a team of freelancers as the scope grows. 
• Partner with art director, creative director, and marketing lead to scope talent and concepts for cross-channel campaigns; placed across paid media, organic social, on site, and print.
• Partner with the agency team to build out Catbird’s first tailored approach to influencer marketing. 
• Expertise in how brands can scale up influencer gifting and content generation while maintaining its voice. In other words, you deeply understand the difference between scaling and saturation in every aspect of brand marketing. 
• You have a finger on the pulse of art, culture, music, fashion, activism, and sustainability - and can identify influential people across these verticals who embody the Catbird ethos and can participate in meaningful dialogues with our community. 
• Comfortable with contracts, deal memos, and usage rights - and experience in fair and equitable negotiations. 
• With marketing associate’s support, maintain a gifting and compensation budget for all influencers, and report on program’s ROI and seasonal performance patterns.
• Partner with the Marketing team and agency partner to shift high performing organic content into paid social and display assets. 
• Work across marketing, ecommerce, and retail to bring virtual experiences to our community outside of New York. 
• Advise team on future proofing tactics such as early adoption of new platforms, algorithmic changes, and localization strategies internationally.

• 5 years of previous social media marketing experience within the fashion or consumer goods industry. 
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proficiency in graphic design and video editing tools a plus
• Experience with social media management and analytics tools, such as Iconosquare, Asana, Sprout Social, and Google Analytics.
• Ability to multitask and work in a fast-paced environment, with strong project management skills.
• Creative thinking and problem-solving abilities, with a passion for fashion and digital marketing.
• Experience in e-commerce and knowledge of online retail trends is a plus.
• Ability to work independently and as part of a team, with a positive and collaborative attitude.

About Catbird

In our 20 years in business, Catbird has become an icon, the ultimate destination for gifts and jewelry. Founded in Brooklyn, NY, Catbird is a mecca for an international cast of shoppers who come to visit the brick and mortar stores of their beloved website. Both our stores and website are filled with a carefully curated selection of designers, including our in-house line of jewelry. Our Catbird line is made in our Brooklyn studio and with a few trusted partners, using ethically sourced materials and conflict-free stones. Highly trained Catbird jewelers oversee every step of the process. We are dedicated to a return to local manufacturing – what our neighborhood was famous for. Catbird is a proud member of the CFDA, certified Made in New York, and No Dirty Gold.

The key to our success is remaining true to our values:

-We believe in being an anti-racist organization and actively championing diversity, inclusion, and equity

-We believe in making and selling things people will want to keep forever and will bring continuous joy.

-We believe in doing everything we can ourselves. 

-We believe in always thinking of the long game and not focusing on a quick profit.

-We believe we are the best at what we do and we work hard to make sure we know how to sustain it as we grow.

-We believe in treating everyone (coworkers, customers, vendors) with deep respect, kindness, and honesty.