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Product Marketing Specialist
$87k-110k (estimate)
Other | Wholesale 0 Months Ago
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Canon U.S.A., Inc. is Hiring a Product Marketing Specialist Near Melville, NY

Overview

The Wholesale Channel Marketing team is seeking a talented, motivated, and creative Product Marketing Specialist to support our team with product marketing, project management, and communication focused on the Latin American market. This position is full time and offers a hybrid work schedule requiring you to be in the office Monday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs. This position is full time and offers a hybrid work schedule requiring you to be in the office Monday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Responsibilities

- Facilitate product marketing activities and specific marketing plans for business product lines to establish placement within the Latin America product market. - Collaborate with multiple business groups within Canon USA and Canon Latin America to bring new products to market, ensuring that all product launches remain on schedule, and within budget. - Ensure that proper communication of product features and specifications are conveyed to the Latin American market. - Responsible for ensuring the accuracy of marketing materials and web content prior to market distribution. - Analyze Latin American market data and provide recommendations for the development of marketing and incentive plans to increase the sale of a particular products and/or product lines. - Conduct competitive analysis research. Summarize and deliver findings through presentations. - Lead meetings and deliver engaging and informative presentations to diverse audiences.

Qualifications

• Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experience. • Bilingual communication skills in English/Spanish preferred. • Experience in a marketing position supporting specific products, preferably related to technology products. • Must be detail-oriented and deliver on-time performance to meet key objectives. • Must have at least a moderate level of technical knowledge with an aptitude to understand and communicate technical aspects of our products. • Must be able to clearly articulate product strategies and value propositions to internal sales, dealers, and customers. • Strong project management and presentation skills required. • Travel may be required 5-7 times a year. In accordance with applicable law, we are providing the anticipated salary range for this role: $67,280 - $100,750. The Company will not pursue or support visa sponsorship for this position.

Company Overview

About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $30.3 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2022† and is one of Fortune Magazine's World's Most Admired Companies in 2022. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. †Based on weekly patent counts issued by United States Patent and Trademark Office. All referenced product names, and other marks, are trademarks of their respective owners. Canon U.S.A., Inc. offers a competitive compensation package including, for eligible positions, medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are not reviewing this job posting on our Careers’ site https://www.usa.canon.com/about-us/life-at-canon, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/about-us/life-at-canon. #CUSA

Workstyle Description

Hybrid - This position is full time and offers a hybrid work schedule requiring you to be in the office two company designated days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Posting Tags

#CUSA #LI-BH1 #LI-HYBRID

Job Summary

JOB TYPE

Other

INDUSTRY

Wholesale

SALARY

$87k-110k (estimate)

POST DATE

04/06/2023

EXPIRATION DATE

04/03/2024

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If you are interested in becoming a Product Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Product Marketing Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Product Marketing Specialist job description and responsibilities

A product marketing specialist oversees the marketing of a company's products, this is one of the various marketing roles within a marketing department.

03/22/2022: New Britain, CT

Their job duties typically include doing research and figuring out what sells.

03/30/2022: Ventura, CA

During development, the product manager will have ongoing responsibility for communicating the product’s progress to the executives, sales teams, and other stakeholders.

04/28/2022: Nassau, NY

A product marketing specialist keeps their eyes on marketing trends and works with companies to create advertising campaigns, pricing strategies based on demographic data and targeting specific customer demographics.

04/07/2022: Lincoln, NE

They work with marketing teams at companies to achieve success through more awareness about what they offer.

02/15/2022: Tulsa, OK

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Product Marketing Specialist jobs

A product manager has ultimate responsibility for the product.

04/12/2022: Wichita, KS

A Product Marketing Manager will constantly be working on different tasks for customers at these three levels of the funnel.

02/28/2022: Eugene, OR

Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.

02/19/2022: Nassau, NY

Product marketing specialist must be good in excellent analytical skills and good communication and interpersonal skills.

05/03/2022: Phoenix, AZ

Product marketers will be working with product managers and executives to launch products, they must have a clear understanding of revenue projections, business metrics and financial planning.

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