We are looking for an experienced and driven Demand Generation Manager to join our thriving digital health company. This role requires exceptional analytical and communication skills, as well as a passion for developing innovative strategies to recruit instructors, organizations, and brick-and-mortar health providers. The strongest candidates will excel when they collaborate with the partner and marketing teams to expand our network of gyms, studios, and content creators.

Responsibilities

• Develop and execute demand generation strategies and campaigns to recruit new instructors and organizations.
• Write and optimize outbound email campaigns for lead generation and engagement
• Leverage data and analytics to optimize demand generation performance and inform future strategies
• Design and manage paid media campaigns targeting health and fitness experts and organizations
• Create and manage demand generation budgets and forecasts, while tracking campaign success through key performance metrics
• Stay current with industry trends, technologies, and techniques to continuously improve our recruitment efforts
• Attend health and fitness industry events and conferences to build relationships and promote the company
• Work cross-functionally to align with stakeholders on success criteria, agreed-upon metrics, and action plans for continuous optimization
• Build excellent working relationships with all key business leaders, colleagues, and the broader team, including those in Operations, Legal, and Partnerships
• Cultivate an environment of teamwork, openness, creativity, and continuous improvement.

• Create executive level presentations on performance on bi monthly basis

Requirements and skills

• 5 years of experience in demand generation or a related field
• Strong problem-solving and decision-making skills
• Excellent communication and written skills
• Strong analytical skills, with a focus on data-driven decision-making
• Flexibility and adaptability to change
• Proficiency in marketing automation and CRM software (we use Hubspot and Braze)
• Experience in managing recruitment software (we use Apploi)
• Ability to prioritize and manage multiple tasks and projects
• A desire to learn and grow in the demand generation field
• Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

• Experience in the health and wellness space and onboarding a high volume of instructors